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Senior Manager-Retail Sales-Sales & Marketing-TMPV

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Germany, +11
    Remote

AI generated summary

  • You should have a B.E/B.Tech & MBA in Sales/Marketing, 5-6 years in EV/PV sales, strong leadership, communication skills, and knowledge of market activation and customer management.
  • You will drive EV retail sales, manage dealership relationships, optimize market activations, engage with customers, oversee sales teams, and provide feedback to enhance customer experience.

Requirements

  • Education: B.E/ B. Tech & MBA - Sales & Marketing
  • Relevant Experience: 5-6 years of Sales & Marketing experience with a focus in EV/PV sales.
  • Understanding of Competition Product Portfolio and own competitive advantage.
  • Ability to communicate with learned and environmentally conscious set of Customers.
  • Experience in Value Selling concept of Sales.
  • Ability to lead and manage teams and achieve targets; drive product specialists and dealerships to achieve retail targets
  • Strong Oral & written communication with good fluency in English language and local language of relevant city/region
  • Ability to guide teams in prioritizing and managing customer pipeline without losing sales
  • Strong planning & problem solving skills to create city specific market activation plans, tie-ups and customer schemes
  • Knowledge of EV/PV sales process and sales resource allocation
  • Ability to influence colleagues/ other BU manpower without direct reporting relationship
  • Strong sales team leadership experience/ skills, evidenced through track record or references
  • Strong experience in Retail customer management, handling escalations and working with multiple internal stakeholders etc.
  • Knowledge of EV/PV sales process and sales resource allocation
  • Good technical knowledge of EV/PV products along with product features

Responsibilities

  • Driving EV Retail Sales Volumes & Market Share
  • Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams
  • Direct responsibility of managing sales in Store-in-Store/Experience Centres
  • Micro-market activation: Identify, optimize and conduct micro market activations within the region to optimize lead generation and conversion
  • Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets
  • Optimize test drives and conversion through special initiatives executed through dealers and alternate channels
  • Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head – EV Retail Sales
  • Develop and manage region specific tie-ups to increase value proposition of EVs
  • Manage Customer Relationships
  • Engage frequently with EV customers & serve as first point of escalation for customers (adhering to SLAs)
  • Share feedback with Charging Solutions & Customer Experience teams
  • Team Management
  • Monitor Sales funnel and direct Product Specialists to Manage pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail customer satisfaction.
  • Onboard and manage product specialists across relevant sales channels
  • Stakeholder Profiles & Nature of Interactions
  • Internal
  • Regional Customer Care Manager
  • Specific service campaigns/ communicate service-related issues being faced by retail customers in the region
  • Sales Planning
  • Providing inputs on the sales forecast and tracking delivery
  • Zonal Retail Marketing
  • Align on EV specific offers
  • Charging Solutions/
  • Customer Experience
  • Communicating product/service feedback received on-ground to charging/customer experience team
  • PVBU TSM
  • Interface with TSMs to seek dealer support and ensure dealer focus to achieve retail targets
  • External
  • Channel Partners
  • Direct Feedback/ daily assistance to them to sort issues.
  • Financial Institutions
  • For financial offerings as required by retail customers (along with RCFI, at times directly)

FAQs

What is the primary responsibility of the Senior Manager - Retail Sales in this role?

The primary responsibility is to drive retail sales of Passenger Electric Vehicles to personal customers in assigned regions to achieve business objectives related to volumes, market share, and customer experience.

What kind of educational background is preferred for this position?

The desired educational background includes a B.E/ B. Tech and an MBA in Sales & Marketing.

How many years of experience is required for this role?

A relevant experience of 5-6 years in Sales & Marketing, with a focus on EV/PV sales, is required for this role.

What skills are necessary for a candidate applying for this position?

Necessary skills include effective communication and influencing skills, the ability to drive teams to meet targets, a result-oriented approach, accountability and ownership, and a data-driven mindset.

Is experience in retail customer management important for this role?

Yes, strong experience in retail customer management, handling escalations, and working with multiple internal stakeholders is important.

Will the role involve managing a team?

Yes, the role will involve leading and managing teams, including product specialists and dealership sales teams, to achieve retail targets.

What type of customer interactions will this position entail?

The position requires frequent engagement with EV customers and serving as the first point of escalation for customer issues, ensuring adherence to service level agreements (SLAs).

Are there specific market activation efforts expected in this role?

Yes, the role involves identifying, optimizing, and conducting micro-market activations within the region to optimize lead generation and conversion.

Will the Senior Manager need to develop partnerships or tie-ups?

Yes, the incumbent is expected to develop and manage region-specific tie-ups to increase the value proposition of EVs.

What kind of sales strategy knowledge is required?

A solid understanding of the EV/PV sales process, sales resource allocation, and knowledge of competitor product portfolios is required.

Are communication skills important for interacting with customers?

Yes, strong oral and written communication skills in both English and the local language of the relevant city/region are essential for effectively communicating with customers.

What is the expected approach for completing sales targets in this role?

The incumbent is expected to guide teams in prioritizing and managing customer pipelines without losing sales, and to drive product specialists and dealerships to achieve retail targets.

Manufacturing & Electronics
Industry
10,001+
Employees
1945
Founded Year

Mission & Purpose

​Tata Motors Group (Tata Motors) is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. The Tata Motors Group’s over 80,000 employees are guided by the mission “to innovate mobility solutions with passion to enhance quality of life".