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Senior Marketing Analyst (f/m/d)

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Moss

12d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need marketing analyst experience, understanding of funnel metrics, data visualization skills, knowledge of GA4, Google Ads, strong SQL/Python skills, and fluency in English.
  • You will analyze marketing performance, create reports and dashboards, collaborate with teams for insights, integrate data from platforms, and track events and conversions for growth opportunities.

Requirements

  • Previous Marketing/Growth Analyst experience, with a solid understanding of funnel metrics and customer behavior analytics.
  • Proficiency in data visualization tools such as Google Data Studio, Tableau, and Metabase. Familiarity with CRM systems and attribution solutions is essential.
  • Working experience with GA4, GTM, Google Ads, and other paid channels.
  • Strong SQL and Python skills; database knowledge is a plus.
  • Fluent in English.

Responsibilities

  • Analyse performance & trends of marketing campaigns, build ad-hoc custom reports and assist various sub-teams in realising their reporting needs.
  • Build reports & dashboards to develop and maintain data visualization dashboards to track key marketing metrics, provide actionable insights, and support data-driven decision-making.
  • Collaborate with commercial teams and proactively generate valuable insights to collaboratively identify opportunities for growth
  • Connect and integrate performance data from multiple platforms (e.g., web analytics, social media, CRM, and advertising channels) to provide a holistic view of marketing performance.
  • Track performance by implementing a reliable event and conversion tracking setup including attribution from our growth channels

FAQs

What is the role of a Senior Marketing Analyst at Moss?

The Senior Marketing Analyst will deepen marketing intelligence, support the Product Led Growth (PLG) motion, analyze marketing campaign performance, build reports and dashboards, and collaborate with growth and marketing teams to identify growth opportunities.

What qualifications are required for this position?

The position requires previous Marketing/Growth Analyst experience, proficiency in data visualization tools, working experience with GA4 and Google Ads, strong SQL and Python skills, and fluency in English.

What tools and platforms should I be familiar with for this role?

Familiarity with data visualization tools like Google Data Studio, Tableau, Metabase, CRM systems, event and conversion tracking tools, and platforms such as GA4, GTM, and Google Ads is essential.

What skills and attributes are emphasized for this position?

Skills and attributes include technical and analytical capabilities, business and marketing expertise, being a methodical multi-tasker, and strong cross-functional communication abilities.

Is there an opportunity for professional development in this role?

Yes, Moss offers an annual learning budget of 600 euros to support your professional development.

What benefits does Moss provide to its employees?

Benefits include an attractive compensation package with stock options, mental health and wellbeing offerings like coaching sessions, an Urban Sports Club membership, and the ability to work from abroad for 20 days a year.

Where is Moss located, and how many employees do they have?

Moss is a SaaS scale-up business founded in Berlin and currently has a team of around 250 people from over 40 nationalities across six offices in Europe.

Does Moss promote diversity and inclusion within its team?

Yes, Moss embraces and celebrates diversity, offering equal employment opportunities regardless of various characteristics such as race, gender identity, sexual orientation, and more.

Is prior experience with Python necessary for this job?

Yes, strong Python skills are required for this role, along with SQL proficiency, to generate data-driven insights.

What does the company do?

Moss provides a leading spend management solution that helps companies manage corporate cards, invoice processing, employee reimbursements, and controlling modules, enabling finance teams to save time and gain control over their spending.

Your entire company spend in one place: Manage card payments, employee expenses, invoices, and cash flow in one place.

Finance
Industry
201-500
Employees
2019
Founded Year

Mission & Purpose

Moss saves your company time and money and gives you control over your expenses. As an end-to-end spend management solution, there’s a reason thousands of businesses across Europe rely on us. For smart spending, smooth month-end closing, and seamless integration with your existing HR and accounting systems, Moss is the superior spend management tool for finance teams.