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Senior Marketing Analyst - FTC

  • Job
    Full-time
    Senior Level
  • Marketing
    Data
  • London

AI generated summary

  • You need strong analytical skills, digital marketing experience, and proficiency in Excel, Power BI, SQL & Alteryx. Excellent communication, self-motivation, and the ability to work under pressure are essential.
  • You will analyze multichannel data, work with various business teams, build Power BI models, design tests, mentor analysts, and collaborate to understand customer behavior for marketing optimization.

Requirements

  • Desired/Required skills or experience:
  • Strong academic background in Mathematics, Economics or technical discipline (Essential)
  • Excellent knowledge of Excel, Power BI, data mining and data analytical tools (Essential)
  • Experienced using SQL & relational databases (Essential)
  • Experience using Alteryx (Preferred)
  • Highly numerate with strong analytical skills (Essential)
  • Digital marketing or customer analytics experience in the multichannel business (Essential)
  • Campaign planning and data selection execution experience (Preferred)
  • Other desirable experience: Digital Marketing/Product/Category Analytics; Online/Offline Attribution; Marketing Segmentation; Propensity Modelling.
  • Personal Qualities:
  • Ability to communicate clearly via written & verbally with cross functional business teams
  • Strong organisation skills and able to work to tight deadlines
  • Commercial awareness and strategic thinking
  • Quick-thinking and perceptive, even under pressure
  • Excellent communication skills: ability to effectively communicate in writing and deliver presentations to senior stakeholders.
  • Highly numerate with a desire to consistently streamline and improve
  • Ability to learn new tools quickly and thoroughly
  • A self-starter with the ability to work with minimal supervision who excels at both working alone as well as collaboratively with team

Responsibilities

  • Responsible for analysing multichannel data and providing insights – by having a deep understanding of how relational database work and utilising various data sources to drive various analysis & insight
  • Manage & build good working relationships with wider business teams (Marketing, Ecommerce, Retail, Product and Property) to understand their respective channel KPIs, challenges and needs.
  • Develop, maintain and evolve current Power BI models and dashboards to help business team track and monitor their respective channel KPIs
  • Design, implement and interpret tests (using statistical techniques) based on a wide array hypothesis around customer behaviour to help measure campaign effectiveness.
  • Advise and mentor other analysts & wider teams on analytical best practice and most effectively support change.
  • Working closely with the Analytics Manager to proactively think outside of the box to help understand business performance.
  • Building relationship with Digital Optimisation teams to work collaboratively to understand web analytics data to help marketing team understand performance.
  • Manage relationships with senior stakeholders across the business. Proactively defining and recommending new marketing & customer analytics to both improve performance & support ad-hoc project activities, ensuring the accuracy of data before circulation.

FAQs

What is the contract length for this Senior Marketing Analyst role?

The contract length for this Senior Marketing Analyst role is 6 months as it is a maternity cover contract.

What kind of skills or experience are required for this role?

The desired/required skills or experience for this role include a strong academic background in Mathematics, Economics or technical discipline, excellent knowledge of Excel, Power BI, data mining and data analytical tools, experience using SQL & relational databases, digital marketing or customer analytics experience in the multichannel business, and other desirable experience in areas such as digital marketing/product/category analytics and marketing segmentation.

What benefits are offered to employees in this role?

Benefits offered to employees in this role include up to 50% discount on products, holiday allowance, perks through the Perkplace Benefits Platform, access to the Wagestream Money Management app, continued development support, pension scheme, life assurance, private medical coverage, fruit basket daily, tea and coffee provided, the option to work from home on Mondays and Fridays, social events, seasonal sample sales, a volunteer day, and a great location with easy access to transport links and amenities.

What is the company's commitment to equality, diversity, and inclusion?

The White Company is committed to creating an inclusive culture that welcomes and celebrates diversity of backgrounds and identities. They strive to ensure an environment where people can bring their authentic selves to work, where their contribution is valued, and where difference is respected, encouraged, and celebrated. The company has an active Equality Diversity and Inclusion Policy that starts with the recruitment and selection process.

Retail & Consumer Goods
Industry
1001-5000
Employees
1994
Founded Year

Mission & Purpose

We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service. We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives. We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.