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Senior Marketing Executive

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PHMG

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Manchester

AI generated summary

  • You need B2B marketing experience, campaign development skills, strategic partnership ability, product marketing expertise, analytics management, digital marketing exposure, and project management skills.
  • You will shape marketing strategies, execute campaigns, optimize performance, oversee team members, and ensure alignment with products, brand, and revenue goals while leveraging market insights.

Requirements

  • Proven experience in B2B marketing, ideally within a commercial or revenue-driven environment.
  • Strong background in campaign development and execution, including multi-channel strategies.
  • Experience working as a strategic business partner with Client Services and Product teams to align marketing initiatives with commercial goals.
  • Expertise in product marketing, translating product enhancements and new adjacencies into compelling messaging and collateral.
  • Experience managing marketing performance analytics, leveraging data to optimise campaign effectiveness.
  • Exposure to digital marketing channels (email, social media, PPC, SEO) and content marketing strategies.
  • Experience working with design teams to create on-brand, high-quality marketing materials.
  • Ability to manage multiple projects simultaneously, ensuring quality control and timely execution.
  • Previous experience in managing, mentoring or developing junior marketing professionals.

Responsibilities

  • Work with Client Services leadership to shape and inform the marketing strategy to ensure alignment with overall revenue and commercial goals.
  • Define and implement content strategies and identify the most effective channels to engage clients and improve engagement.
  • Monitor market trends and key events (e.g., seasonal events, Super Bowl) to tailor campaigns that resonate with target audiences in each territory to drive updates.
  • Utilise market insights, data reports, and intelligence to inform strategy.
  • Own the end-to-end execution of marketing campaigns, ensuring alignment with revenue goals and commercial priorities.
  • Develop data-driven, multi-channel campaigns that engage clients, increase interest in additional products and services and drive renewals.
  • Create clear and compelling briefs for the Design team, providing insight from previous campaigns to deliver collateral that performs.
  • Optimise campaign performance by monitoring key metrics and adjusting strategy based on market feedback and insights.
  • Oversee the Marketing Executive, providing guidance on campaign execution and performance tracking.
  • Oversee our digital footprint (website content, client testimonials, online review sites, digital marketing presence) to ensure alignment with PHMG brand strategy.
  • Ensure marketing efforts align with Product Director/Owner strategies, supporting product quality improvements and market positioning.
  • Integrate new product adjacencies into product portfolio collateral for Client Services teams through clearly briefing the Design team to create compelling, on-brand assets.
  • Translate product enhancements and innovations into clear, impactful messaging for use across digital marketing campaigns.
  • Work cross-functionally with Product and Commercial teams to ensure marketing materials effectively communicate value propositions and differentiation.
  • Leverage digital marketing channels to drive awareness and engagement around product updates, Account Managers can present relevant information to clients.
  • Mentor and develop the Marketing Executive, fostering their growth in key marketing skills.
  • Oversee and review their work to ensure high-quality execution, brand consistency, and alignment with commercial objectives.
  • Empower them with ownership of tasks and initiatives, providing guidance and support while encouraging autonomy and professional development.
  • Offer regular feedback and coaching, helping to enhance their expertise in campaign management, content creation, and performance analysis.
  • Ensure their contributions effectively support broader marketing initiatives, driving impact across product marketing and brand awareness efforts.

FAQs

What is the location for the Senior Marketing Executive position?

The position is based in the Manchester office with hybrid working arrangements.

What is the salary range for this position?

The base salary for the Senior Marketing Executive is £45,000, with an OTE (On-Target Earnings) of £60,000.

Who will the Senior Marketing Executive report to?

The Senior Marketing Executive will report to the VP of Client Insight & Intelligence.

What are the key responsibilities of a Senior Marketing Executive?

Key responsibilities include shaping and executing marketing strategies, managing end-to-end campaign execution, overseeing a Marketing Executive, and ensuring alignment with product marketing strategies.

Is previous B2B marketing experience required for this role?

Yes, proven experience in B2B marketing, ideally within a commercial or revenue-driven environment, is required.

Will I be managing any team members in this role?

Yes, the role includes overseeing the development of a Marketing Executive and mentoring them in their marketing skills.

What specific skills are required for this position?

Required skills include campaign development and execution, experience with digital marketing channels, product marketing expertise, and the ability to manage multiple projects simultaneously.

What kind of marketing initiatives will I be developing?

You will be developing effective, data-driven multi-channel campaigns that enhance client engagement, retention, and revenue growth.

Can I expect to collaborate with other teams in this position?

Yes, you will work cross-functionally with Client Services and Product teams to ensure marketing materials effectively communicate value propositions.

What is PHMG's business focus?

PHMG is the world's leading audio branding agency, providing audio branding solutions to a vast range of clients across the globe.

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PHMG

The world leaders in audio branding.

Marketing & Advertising
Industry
501-1000
Employees
1998
Founded Year

Mission & Purpose

Our story began in 1998 in a tiny office in Manchester, England; just one ambitious entrepreneur and one music producer. Fast-forward a couple of decades, and now we’re a hundreds-strong team helping over 36,000 clients around the world to sound their best, everywhere their customers are ― whether that's West Virginia, or Western Australia. We count some big-name brands among their ranks, and lots of smaller ones too. Because we’re obsessed with audio, and believe every business can harness its power to forge deeper connections with their customers. Our services include on-hold marketing productions, voice artistry and scripting, exclusive music, podcast production, sonic logos – you get the idea. If you can hear it, we can make it.