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Senior Marketing Manager

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Majestic Wine

8d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You must have strong marketing experience, ATL media planning, leadership skills, attention to detail, data analysis abilities, and budget management. Wine knowledge is a plus.
  • You will develop and implement marketing strategies, manage campaigns and budgets, analyze customer insights, oversee POS, and lead a marketing exec while driving sales initiatives.

Requirements

  • Strong commercial awareness and ability to effectively prioritise ideas and budget spend
  • Strong experience in Marketing, strategy development and delivery
  • ATL experience across all paid channels with media planning experience
  • Confident and articulate. Comfortable presenting to senior management and board directors.
  • Proven track record of working in a fast paced environment
  • Excellent communication skills and the ability to liaise confidently and effectively at all levels of the business
  • Attention to detail must be second-to-none, execution is right first time
  • Highly organised and self-motivated with a ability to prioritise effectively
  • Innovative, Ideas-driven with the initiative to see these ideas through to fruition
  • Demonstrate good copywriting skills and creative direction
  • Comfortable working with customer research and data
  • Ability to scrutinise data and results to measure marketing ROI
  • Previous experience working in a multi channel marketing role with excellent understanding of all marketing channels including ATL.
  • Previous line management experience
  • Previous experience managing marketing budgets.
  • Wine Product knowledge preferred but not essential.

Responsibilities

  • - Responsible for the development and implementation of Customer Propositions and Marketing planning for Majestic Retail, it’s Subscription products as well as supporting Majestic Commercial ( our On Trade business ).
  • - ATL Media Planning for omnichannel Campaign management. Working with External Agencies and Internal Owned Channels to optimise ROI.
  • - ATL Budget Management for Channels, POS and Agency Fees across the year. Reporting and ensuring targets are met and not overspent.
  • - Through various research and analytical techniques, develop an understanding of who is shopping with us, who is not and why : Insights / Brand Health / CRM.
  • - Be a champion for our customers internally through cross functional comms planning and coordination.
  • - Lead and project manage the cross functional planning and development of customer propositions for our various customer groups, working closely with CRM.
  • - Develop an engaging in store environment for our customers to help them discover and buy wines, beers and spirits.
  • - Support Head of Brand and Content on any advertising campaign propositions to increase consideration and market penetration.
  • - Ensure that our Marketing communications and proposition drive new high value customers to shop with Majestic.
  • - Management of one Direct Report ( Marketing Exec ) who will have direct accountability for Instore POS across Retail.
  • - Work with the Marketing Director to create, maintain & communicate the Retail, Subscription and Commercial Customer marketing strategies & plans.
  • - Work with the Head of Brand and Content to develop and deliver brand strategy and content plan.
  • - Work with the Marketing Director & CCO to create and deliver the marketing plan to grow the number of members in our Subscription business.
  • - Working across functional Heads in the Customer team, campaign management of all activity (Direct Mail, flyers, postcards, price list brochures, website development, digital etc) from initial written brief, through to creative recommendations and sign-off.
  • - Project manage and deliver the POS into stores, working closely with our Print agency.
  • - Project manage National, Regional and Local advertising campaigns to support new store openings.
  • - Customer communications must all be delivered to the planned schedule and within agreed budgets.
  • - Continuously drive new ideas and initiatives that grow sales, presenting how these might be implemented to achieve a return.

FAQs

What is the job title for this position?

The job title is Senior Marketing Manager.

Where is the job located?

The job is located in Watford.

What type of employment is being offered?

The position is a permanent job.

What are the primary responsibilities of the Senior Marketing Manager?

The primary responsibilities include developing and implementing customer propositions and marketing planning for Majestic Retail, subscription products, and supporting Majestic Commercial.

What qualifications and experience are required for this role?

Candidates should have strong commercial awareness, experience in marketing strategy development and delivery, ATL experience across all paid channels, and excellent communication skills. Previous line management experience is also required.

Does this job involve managing a team?

Yes, the Senior Marketing Manager will manage one direct report (Marketing Exec).

What type of budget management is involved in this role?

The role involves ATL budget management for channels, POS, and agency fees across the year.

What benefits are offered to employees in this position?

Benefits include a competitive salary and performance-related bonus, up to 20% staff discount, 33 days holiday, life assurance, a contributory company pension plan, career development opportunities, and more.

Is wine product knowledge necessary for this role?

Wine product knowledge is preferred but not essential.

How does the company support work-life balance?

The company offers a new Agile Working Policy allowing a blend of office and home working, including several days working at the Majestic Office.

What type of campaigns will the Senior Marketing Manager manage?

The Senior Marketing Manager will manage national, regional, and local advertising campaigns, as well as omnichannel campaign management.

Majestic Wine

The UK's largest drinks retailer, helping you discover the wines, beers and spirits you'll love.

Manufacturing & Electronics
Industry
1001-5000
Employees
1980
Founded Year

Mission & Purpose

Majestic is the UK’s largest specialist wine retailer. We began in London more than 40 years ago and today have more than 200 stores nationwide. Our focus is to help our customers discover wines, beers and spirits they'll love. So we always go one step further to ensure they have a fantastic personalised experience in store – whether that's through our in-store tasting counters, expert recommendations, a no-quibble refund guarantee, free glass hire, a carry-to-car service and much more. As the UK's specialist, it's our responsibility to have a market-leading, innovative range. That's why our multi-award-winning buying team is always on the hunt for products that combine real quality with value. And each of our 1,400 wines, beers and spirits has something truly special to offer. We pride ourselves on our friendly, expert colleagues both in the Support Centre and in our stores – our key strength is over 1,000 WSET trained colleagues offering knowledgeable service across all channels. In fact, we’re one of Europe’s biggest wine educators.