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Senior Marketing Manager, Loyalty



10d ago

  • Job
    Senior Level
  • Marketing
  • Toronto


  • 7+ years of marketing/advertising experience, ideally loyalty or retail experience preferred
  • 2+ years people management experience
  • Proven track record to lead complex cross functional programs
  • You give meaning to data -Excel, Smartsheet, PowerPoint and data analytics tools, including Tableau and Adobe Analytics
  • Effective communication skills, both written and verbal
  • Exceptional organizational and time management skills; ability to juggle priorities
  • Can-do positive attitude and a roll-up-your-sleeves approach
  • Personable and flexible with demands and changes in business
  • Passion for Sephora, our programs, clients, beauty associates and marketing


  • Serve as the expert and loyalty thought-leader for the Beauty Insider program in Canada, through data and insights, actively engaging, advocating in meetings and communicate effectively with cross-functional teams in a high matrixed organization
  • Manage the holistic Beauty Insider programming calendar, inclusive of both leveraged and local activities
  • Understand promo performance to meet business needs (sales and other) and develop learning agendas to optimize/evolve programs
  • Ensure technology projects impacting loyalty programs are receiving appropriate business input and visibility for Canadian team
  • Management of the Rewards Bazaar through strategy, influence, partnerships, coordination, planning, forecasting and collaboration from cross-functional teams
  • Keep a strong pulse on Industry-wide program and offering trends
  • Work in collaboration with Analytics to support forecast and business inputs for monthly budget reviews; providing promotional benchmarks and inputs to analytics for promotion and sampling sales forecast creation
  • Develop and update reports, evaluate and present results and effectiveness on a monthly, quarterly and annual cadence as required; conduct program hindsights and generate insights based on results
  • Monitor and report on project milestones and timelines, as well as coordinate the development, discussion, and approval of corrective action and/or contingency plans
  • Manage sampling programs and strategy by partnering with Inventory, Logistics, Merchandising, E-commerce and other key functions as required
  • Manage brand relationships and oversee the sourcing of samples for the Canadian business in partnership with Brand Marketing & Merchandising
  • Coordinate with Compliance team to ensure legal compliance for all Canadian promotional campaigns
  • Development of your direct and indirect team, establishing clear goals for career pathing and assign projects and tasks

Reimagine your future, with Sephora

Retail & Consumer Goods
Founded Year

Mission & Purpose

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. As part of the LVMH family, Sephora’s excellence, innovation, and entrepreneurial spirit have made us the world’s leading beauty retailer growing twice faster than the market. With our 3 000 stores & corners in 36 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora’s own brand, Sephora Collection. Beautifying people’s lives is a full-time challenge that our more than 46 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.