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Senior Marketing Operations Manager

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Beamery

21d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need proven experience in marketing operations, expert knowledge of Marketo and SFDC, strong analytical and organizational skills, and effective communication abilities to excel in this role. A Marketo certification is a plus.
  • You will oversee Marketo administration, campaign management, data management, integration and collaboration, reporting and analytics, and training/documentation for marketing teams at Beamery.

Requirements

  • πŸš€ Proven experience in marketing operations with a focus on Marketo and SFDC.
  • πŸš€ In-depth knowledge of marketing automation principles and best practices.
  • πŸš€ Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • πŸš€ Aptitude for understanding workflow processes and systems
  • πŸš€ Excellent project management and organizational skills.
  • πŸš€ Effective communication skills to collaborate with cross-functional teams.
  • πŸš€ Marketo certification is a plus.

Responsibilities

  • Marketo Administration:
  • πŸš€ Oversee the day-to-day administration of the Marketo platform, ensuring it is configured optimally for the organization's needs.
  • πŸš€ Implement and maintain marketing automation best practices, including lead scoring, email nurturing, audience segmentation and program builds across marketing channels.
  • Campaign Management:
  • πŸš€ Design, execute, and analyze multi-channel marketing campaigns using Marketo to generate leads and drive engagement, ensuring campaigns sit within the Marketo<>SFDC campaign hierarchy.
  • πŸš€ Collaborate with marketing teams to develop automated workflows and processes to improve campaign efficiency.
  • Data Management:
  • πŸš€ Manage data quality and cleanliness within Marketo, ensuring accurate and up-to-date information.
  • πŸš€ Implement data segmentation and targeting strategies to enhance campaign personalization and effectiveness.
  • πŸš€ Build, monitor and take overall responsibility for Lead Routing using LeanData, ensuring routing graphs follow the wider account assignment strategy.
  • Integration and Collaboration:
  • πŸš€ Manage the relationship and budget for the supporting automation agency, ensuring the smooth delivery of work between them and the marketing team.
  • πŸš€ Collaborate with the RevOps and SalesOps teams to ensure seamless integration between Marketo and other systems, such as SFDC.
  • πŸš€ Maintain integrations with digital marketing platforms, zapier and various event programs and APIs.
  • πŸš€ Work with the BDR team to maintain an open feedback loop in order to improve MQL quality and accuracy.
  • Reporting and Analytics:
  • πŸš€ Working with SalesOps and Business Intelligence, develop and maintain dashboards and reports to measure the performance of marketing campaigns and provide actionable insights.
  • πŸš€ Use data analytics to identify areas for improvement and make recommendations for optimizing marketing strategies.
  • πŸš€ Manage the multi-touch attribution reporting in SFDC using the Marketo Measure/Bizible tool, support the marketing team with reporting and questions around multi-touch attribution.
  • πŸš€ Ensure all offline campaigns in SFDC are accurate and include revenue data to ensure Tableau dashboards provide the correct and most up-to-date pipeline revenue figures.
  • Training and Documentation:
  • πŸš€ Train and educate marketing team members on Marketo basics and best practices, supporting them on email and landing page builds.
  • πŸš€ Create and maintain documentation for processes, workflows, and system configurations.

FAQs

What are the key responsibilities of a Senior Marketing Operations Manager in this role?

The key responsibilities include overseeing Marketo administration, managing campaign operations, data management, integration and collaboration, reporting and analytics, training and documentation, and ensuring marketing automation best practices are implemented effectively.

What qualifications and skills are required for this role?

The ideal candidate should have proven experience in marketing operations with a focus on Marketo and SFDC, in-depth knowledge of marketing automation principles and best practices, strong analytical skills, aptitude for understanding workflow processes and systems, excellent project management and organizational skills, effective communication skills, and Marketo certification is a plus.

What benefits are offered to employees in this role?

The benefits include unlimited holidays, company closure between Christmas and the New Year, opportunities for remote work, monthly focused Personal Development Day, parental leave policies, private health insurance, weekly office lunches, pet-friendly offices, and stock options.

Create more human experiences for all talent, and unlock the skills and potential of your global workforce.

Human Resources
Industry
201-500
Employees
2014
Founded Year

Mission & Purpose

Beamery is a talent acquisition and recruitment software company that offers an AI-driven platform to help organisations attract, engage, and hire top talent. Their platform provides tools for candidate relationship management, employer branding, and recruitment marketing, enabling companies to build and nurture relationships with potential candidates throughout the hiring process. Beamery's ultimate mission is to revolutionise talent acquisition by empowering companies with data-driven insights and personalised engagement strategies to attract the best candidates and build diverse and inclusive teams. Their purpose lies in transforming the recruitment process, making it more strategic, efficient, and candidate-centric, ultimately enabling organisations to hire the right people and drive business growth and success. Through their innovative technology and commitment to enhancing the candidate experience, Beamery aims to elevate talent acquisition and reshape the future of hiring for businesses globally.