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Senior Marketing Specialist

  • Job
    Senior & Expert Level
  • Marketing
  • $69.2K - $86.5K
  • Baltimore

AI generated summary

  • You need a bachelor's degree, 7 years of experience in marketing for professional services, AEC industry experience, strong project management skills, proficiency in design software, and the ability to drive large pursuits to success.
  • You will lead proposal development, collaborate with team members, create marketing materials, manage brand activities, and develop firm knowledge and subject matter expertise. Additional duties may include training, peer review, and external marketing activities.


  • Bachelor's degree in business, marketing, communications or a related field required
  • A minimum of 7 years of related work experience required.
  • Related experience working in a marketing or communications role for a professional services firm required.
  • Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
  • Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
  • Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
  • Must have the ability to drive large, complex pursuits end-to-end.
  • Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
  • Strong proficiency with InDesign, Word, Excel and PowerPoint.
  • Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.


  • Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
  • Drive large, strategic, and complex pursuit process from proposal coordination through interview. May lead visual theme and strategic messaging. Able to develop creative ideas for proposals and interview content.
  • Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
  • Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
  • Participate in the development of collateral that supports our markets, offices, and services.
  • Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
  • Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
  • Develop strong, in-depth knowledge of the firm’s portfolio, personnel and offerings.
  • Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
  • Work with Regional Marketing Team Leader to support training and ongoing development of Marketing Specialists.
  • Provide peer review and oversight for accuracy and quality of content.
  • Self-review all work for accuracy and quality of content.
  • Maintain and update Salesforce for clients and pursuits.
  • Properly and accurately maintain a proposal filing system.
  • Internalizes marketing best practices.
  • OTHER:
  • May participate in external marketing activities.
  • May perform other duties as required.


What are the requirements for applying to the Senior Marketing Specialist position at CannonDesign?

To apply for the Senior Marketing Specialist position at CannonDesign, candidates are required to have a Bachelor's degree in business, marketing, communications, or a related field, along with a minimum of 7 years of related work experience. Experience working in a marketing or communications role for a professional services firm is required, and experience in the Architecture, Engineering, and/or Construction industry is preferred. Additionally, candidates must have proficiency with Adobe InDesign, Word, Excel, and PowerPoint, and familiarity with Deltek CRM Vision, Salesforce, and Miro is a plus.

We design solutions that help people continuously flourish. Living-Centered Design is how we do it.

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Mission & Purpose

As an integrated design firm, we do a lot of things. But at our core, we help people continuously flourish. We leverage the heart, passion and intelligence of our more than 1,000 creative thinkers to develop solutions for some of the greatest challenges facing our clients and society. Whether designing for equity in education, accessible healthcare, inclusive communities, new scientific discoveries or the “next big idea” in business, we partner with organizations to help them improve human life. We do this through a design approach we created called Living-Centered Design. Our approach realizes that to create a world where people continuously flourish, we must address the complex interdependencies that exist between people, businesses, communities, society and the environment.