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Senior Marketing Specialist

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • $76.1K - $95.2K
  • Boston

AI generated summary

  • You need 7+ years in marketing, AEC industry experience, strong project management skills, drive in pursuits, strategic thinking, and proficiency in InDesign, Word, Excel, and PowerPoint. Familiarity with Deltek CRM Vision, Salesforce, and Miro is a plus.
  • You will lead proposal marketing, drive pursuit processes, develop strategic messaging, collaborate with teams, conduct market research, lead brand marketing activities, develop firm knowledge, oversee operations, and participate in external marketing activities.

Requirements

  • Bachelor's degree in business, marketing, communications or a related field required
  • A minimum of 7 years of related work experience required.
  • Related experience working in a marketing or communications role for a professional services firm required.
  • Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
  • Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
  • Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
  • Must have the ability to drive large, complex pursuits end-to-end.
  • Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
  • Strong proficiency with InDesign, Word, Excel and PowerPoint.
  • Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.

Responsibilities

  • PROPOSAL MARKETING:
  • Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
  • Drive large, strategic, and complex pursuit process from proposal coordination through interview. May lead visual theme and strategic messaging. Able to develop creative ideas for proposals and interview content.
  • Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
  • Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
  • Participate in the development of collateral that supports our markets, offices, and services.
  • Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
  • BRAND MARKETING:
  • Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
  • FIRM KNOWLEDGE & SUBJECT MATTER EXPERTISE:
  • Develop strong, in-depth knowledge of the firm’s portfolio, personnel and offerings.
  • Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
  • MANAGEMENT & OPERATIONS:
  • Work with Regional Marketing Team Leader to support training and ongoing development of Marketing Specialists.
  • Provide peer review and oversight for accuracy and quality of content.
  • Self-review all work for accuracy and quality of content.
  • Maintain and update Salesforce for clients and pursuits.
  • Properly and accurately maintain a proposal filing system.
  • Internalizes marketing best practices.
  • OTHER:
  • May participate in external marketing activities.
  • May perform other duties as required.

FAQs

What are the requirements for this Senior Marketing Specialist position?

The requirements for this position include a Bachelor's degree in business, marketing, communications or a related field, a minimum of 7 years of related work experience, experience working in a marketing or communications role for a professional services firm, and proficiency with design software such as Adobe InDesign and PowerPoint.

What is the expected salary range for this position in the Boston, MA office?

The salary range for this position in the Boston, MA office is $76,120 to $95,150 annually. Actual compensation may vary based on geographic location, work experience, education, and skill level.

What skills are essential for a successful candidate in this role?

Essential skills for this position include being proactive, self-driven, organized, detail-oriented, and having an enthusiasm for innovation. Strong time and project management skills, along with the ability to work in a deadline-driven environment, are also essential. Proficiency with InDesign, Word, Excel, and PowerPoint is required.

What are the responsibilities of a Senior Marketing Specialist in this role?

Responsibilities include leading the development of proposal materials, driving strategic pursuit processes, collaborating with team members to develop pursuit strategies, creating and updating marketing materials, leading local marketing activities, developing firm knowledge and subject matter expertise, and providing oversight for accuracy and quality of content.

How can candidates apply for this position?

Candidates can apply for this position on the company's Careers site. It is important to only apply through the official company website to avoid potential scams. Candidates are required to submit work samples demonstrating proficiency with design software and provide writing samples during the application process.

We design solutions that help people continuously flourish. Living-Centered Design is how we do it.

Fashion & Arts
Industry
1001-5000
Employees
1945
Founded Year

Mission & Purpose

As an integrated design firm, we do a lot of things. But at our core, we help people continuously flourish. We leverage the heart, passion and intelligence of our more than 1,000 creative thinkers to develop solutions for some of the greatest challenges facing our clients and society. Whether designing for equity in education, accessible healthcare, inclusive communities, new scientific discoveries or the “next big idea” in business, we partner with organizations to help them improve human life. We do this through a design approach we created called Living-Centered Design. Our approach realizes that to create a world where people continuously flourish, we must address the complex interdependencies that exist between people, businesses, communities, society and the environment.