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Senior Media Account Manager

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84.51˚

19d ago

  • Job
    Full-time
    Senior Level
  • Media & Journalism
  • Cincinnati, +1
  • Quick Apply

AI generated summary

  • You need a bachelor's degree, 5+ years of digital media experience, ability to build partnerships, strategic thinking using data insights, experience in publisher/agency/retail, strong project management, attention to detail, communication skills, and strong presentation skills.
  • You will develop and maintain client relationships, plan media investments, deliver effective media plans, lead client communications, manage campaign life cycles, provide insights, resolve performance issues, and collaborate with cross-departmental contacts.

Requirements

  • Bachelor’s degree
  • 5+ years of proven digital media experience
  • Ability to build partnerships and foster relationships with internal and external stakeholders.
  • Strategic thinker with a passion for using data insights to drive client performance
  • Experience within publisher, agency or retail preferred
  • Experience building strategic media plans and recommendations preferred
  • Strong time management and project management skills, with proven ability to balance multiple projects at same time
  • Strong attention to detail, communication, organization and prioritization skills
  • Strong Presentation Skills

Responsibilities

  • Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship
  • You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod.
  • Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses.
  • You will work with your Sales Lead and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with your clients’ campaign goals, objectives, and past campaign performance
  • Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management
  • Confident in consistent outreach to clients to ensure campaigns budgets are spending in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
  • Deep knowledge of your clients. Be able to translate their goals, objectives, and potential pain points into actionable and successful media campaigns.
  • Excellent storyteller and owner of client presentations highlighting campaign & audience insights, data, and campaign metrics.
  • Ability to manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
  • Develops and presents strategically crafted campaign measurement and insights to clients
  • Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
  • Interface with cross-departmental contacts to ensure seamless campaign delivery.
  • Ability to work independently to ensure success of client relationship and campaign management.

FAQs

What are the main responsibilities of a Senior Media Account Manager?

The main responsibilities of a Senior Media Account Manager include being the strategic partner to a portfolio of clients, working with internal teams to deliver media plans and campaigns, ensuring campaign success and client satisfaction, building strong relationships, understanding KPM's products and processes, developing strategic media recommendations, and optimizing campaigns to meet client goals.

What skills are required for this role?

Skills required for a Senior Media Account Manager include strong communication and relationship-building skills, a solid understanding of the media industry, a customer-focused mindset, the ability to thrive in a fast-paced environment, a high standard for quality, and the ability to develop strategic media recommendations.

What qualifications are needed for this position?

Qualifications for a Senior Media Account Manager typically include a bachelor's degree in marketing, communications, or a related field, previous experience in media account management or a related role, a strong understanding of digital media platforms and advertising, and a proven track record of successful campaign management.

A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.

Consulting
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.