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Senior Publicist, Global Publicity – Multicultural

  • Job
    Senior Level
  • Media & Journalism
  • Burbank

AI generated summary

  • You must have 5+ years experience in multicultural media relations, strong multicultural relationships, knowledge of trends, excellent communication skills, flexibility to travel, passion for storytelling and pop culture, organization skills, and proficiency in Microsoft Office.
  • You will establish communication with Multicultural press, coordinate PR events, contribute to publicity ideation, pitch stories to media, manage screening programs, and support campaigns through organization and follow through.


  • Minimum 5 years work experience at a studio or public relations agency
  • Robust and longstanding relationships with all Multicultural media (Hispanic, AA, AAPI) and key WOM partners
  • Knowledge of the ongoing multicultural zeitgeist, constantly informed about the cultural conversation and trends
  • Possesses strong presentation skills, both oral and written.
  • Responds in a timely manner to all emails and requests
  • The ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail
  • Flexibility to travel for regional PA tours as needed
  • Excellent written, verbal and interpersonal skills to assure successful interaction with executives and business unit contacts
  • Detail oriented with superior organization skills
  • Strong team player and self-starter; positively taking initiative to solve problems
  • Creatively driven, genuinely passionate about entertainment, storytelling and pop culture
  • Excellent typing skills with proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Keynote and Outlook for meeting requests and calendaring
  • Ability to work overtime when necessary
  • Team player - willing to work with cross functional teams and staff at all levels in support of the marketing team in Burbank and worldwide
  • Candidate should have a strong passion for film publicity and movies and should be familiar with a variety of industry concepts, practices, and procedures, especially in publicity
  • Knowledge of field publicity and processesAbility to troubleshoot tech issues as they arise
  • Overall working knowledge with the SAP and Concur system
  • Additional Qualifications:
  • Bilingual in Spanish/English preferred


  • Establishing daily communication and rapport with all Multicultural press, updating databases and reports with changes and additions
  • Liaising with press and talent teams to execute PR events and activities including press trips, junkets and on-set media visits.
  • Helping to coordinate plans for all dedicated multicultural press tours, including schedules, logistics, and timely communication with all parties, remotely and on-site.
  • Contributing overall to Multicultural campaign publicity ideation, including brainstorming new creative initiatives and capitalizing on existing assets.
  • Proactively pitching and locking highlight stories and top features to key Multicultural media. Understanding media desires and crafting compelling offers to all external outlets.
  • Maintaining key relationships with culture partners, festivals and panel opportunities to present for all strategies.
  • Working cross functionally with all teams for asset retrieval to ensure all larger promotional goals are achieved.
  • Helping manage all WOM and Influencer screening programs (alongside agencies) with organizations and media partners.
  • Daily communication with agencies and vendors, ensuring deadlines and deliverables are being met
  • Covering Multicultural and Press Team events, press days, junkets, conventions, premieres as needed on-site and virtually.
  • Filling in for Director of Multicultural in relevant meetings/presentations when necessary.
  • Supporting campaigns with organization, timeliness, and follow through.
  • Exhibiting professional, timely communication with key executives across multiple LOBs and with partners to ensure goals are met.
  • Performing other related duties and special projects as assigned and needed.


What does a Senior Publicist, Global Publicity – Multicultural do at The Walt Disney Studios?

A Senior Publicist, Global Publicity – Multicultural at The Walt Disney Studios is responsible for promoting multicultural content and engaging with diverse audiences on a global scale. They work on marketing campaigns for movies, music, and stage plays, helping to tell compelling and enduring stories to a wide range of viewers.

What skills and experience are required for this position?

To succeed as a Senior Publicist, Global Publicity – Multicultural, candidates should have strong communication and media relations skills, as well as experience working in a multicultural or diverse environment. They should be creative, innovative, and have a passion for storytelling through various forms of entertainment.

What are some of the key responsibilities of a Senior Publicist, Global Publicity – Multicultural?

Some key responsibilities of this role include developing and executing publicity strategies for multicultural content, cultivating relationships with media outlets and influencers, coordinating press events and screenings, and monitoring and analyzing media coverage. The Senior Publicist works closely with cross-functional teams to ensure the success of global marketing campaigns.

Entertainment & Media

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!