Logo of Huzzle

Home

Matches

Explore

Manage

Senior Regional Channel & Category Manager - Europe (all genders)

image

Beiersdorf

22d ago

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
    Marketing
  • Hamburg

AI generated summary

  • You should have 8-12 years in FMCG Sales, strong channel knowledge, team leadership experience, analytical skills, and fluency in English. Be dynamic, customer-oriented, and an effective communicator.
  • You will drive channel strategies, lead shopper marketing, manage category projects, support local teams, and oversee sales planning to maximize efficiency, sales, and profitability across Europe.

Requirements

  • At least 8-12 years Business Experience in FMCG Sales and Shopper Customer Marketing, ideally on country and regional/ HQ level
  • Multi-country professional experience is optimal
  • Strong pragmatic, customer-oriented mindset
  • In depth knowledge and experience of multi-channel, mainly Discounters and Drugstores
  • Experience in developing strategies and turn them into execution
  • Team leadership experience required
  • Solid financial analytical skills required
  • Strong ability to deal with change and ambiguity
  • Excellent stakeholder management & influencing skills
  • Dynamic, results-oriented individual with a "hands on" style
  • Team player with strong cross functional focus
  • Excellent interpersonal, communication and presentation skills
  • Pragmatic, Open minded and Confident
  • Languages: full professional proficiency in English, spoken and written.

Responsibilities

  • Drive The Regional Channel Agenda For All The Categories
  • Develop a 3 years channel and portfolio strategy
  • Build a channel mindset shift into all commercial teams
  • Understand channel trends – Where and How to WIN
  • Define the channel strategy to maximize all growing retail environments
  • Translate specific channel opportunities into channel projects
  • Create the short- and long-term plan to close market share gaps
  • Identify channel/retailer white gaps and build an action plan
  • Define portfolio strategies and provide clear input and needs to EUNA Marketing and Global Sales
  • Support and guide the countries on challenges and opportunities
  • Identify regional business opportunities to maximize efficiency, sales and profitability
  • Lead the regional Shopper and Customer Marketing team and agenda for all categories:
  • Leadership responsibility of 2 Regional S&CM Managers
  • Identify and drive, via the shopper managers, the category solutions to maximize all channel opportunities
  • Secure all category plans are align with the channel strategies
  • Lead overarching category projects
  • Lead consistency in execution across categories, channels and countries
  • Lead And Drive The Sales Strategic Planning Process
  • Lead and prepare the regional PMCPs together with EUNA Marketing
  • Lead the Annual Business Plan (ABP) from a sales perspective, together with finance and marketing
  • Responsible for Sales KPIs yearly target setting
  • Follows up on target compliance and build an action plan with local teams
  • Identify opportunities to expand value and profitability

FAQs

What is the primary focus of the Senior Regional Channel & Category Manager role?

The primary focus of this role is to drive the regional channel agenda for all categories, develop channel strategies, and lead the regional shopper and customer marketing team.

What qualifications are required for this position?

The position requires at least 8-12 years of business experience in FMCG sales and shopper customer marketing, ideally at both country and regional/HQ levels, along with strong team leadership experience.

What types of retail environments should candidates be familiar with?

Candidates should have in-depth knowledge and experience of multi-channel environments, primarily focusing on discounters and drugstores.

Which languages are required for this role?

Full professional proficiency in English, both spoken and written, is required for this position.

What are some key responsibilities associated with this role?

Key responsibilities include developing a 3-year channel and portfolio strategy, leading the regional sales strategic planning process, and guiding the regional shopper and customer marketing team.

Is leadership experience important for this role?

Yes, team leadership experience is a key requirement for this position, as the role involves managing a regional shopper and customer marketing team.

How does Beiersdorf approach diversity and inclusion?

Beiersdorf is committed to providing equal opportunities to all applicants, regardless of race, gender, age, religion, sexual orientation, or disability, and emphasizes the importance of diversity and inclusion in its workplace culture.

Are there opportunities for professional development in this role?

Yes, the role encourages the identification of business opportunities to maximize efficiency, sales, and profitability, which may include opportunities for professional growth and skill development.

Will the role involve collaboration with other teams?

Yes, the role requires strong cross-functional collaboration, including working with marketing, finance, and local teams to ensure alignment with channel strategies.

What type of mindset should candidates possess?

Candidates should have a strong pragmatic, customer-oriented mindset, and be dynamic, results-oriented individuals with a "hands-on" style.

image

Beiersdorf

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Industry
10,001+
Employees
1882
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.

Benefits

  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers