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Senior Researcher - Consumer Research

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84.51˚

26d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Research & Development
  • Cincinnati, +1
  • Quick Apply

AI generated summary

  • You must have strong knowledge of research tools/software, experience in consumer research, ability to automate processes, manage timelines & budgets, strong analytical skills, collaborative mindset, and a Bachelor’s degree with 3 years of industry experience.
  • You will analyze data, design research projects, automate reporting, build relationships, and champion customer insights daily in a fast-paced consumer research role.

Requirements

  • Strong knowledge of one or more research related software/tools (e.g. SPSS, R, Python, Alteryx, Tableau, Qualtrics, SmartPLS, Lighthouse Studio, etc.). QUALTRICS EXPERIENCE PREFERRED.
  • Experience in identifying opportunities to automate a process and doing so in a way that is scalable
  • Understanding of the consumer research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects
  • Familiarity with various data types and exposure to effectively integrating data to deliver insights
  • Ability to identify business questions/needs that are candidates for a product approach
  • Impeccable attention to detail, strong discipline and proactivity related to managing timelines and budgets
  • The ability to successfully manage many projects at one time and prioritize effectively
  • Strong interpersonal and communication skills
  • Strong analytical, problem solving and critical thinking skills
  • Ability to navigate a quickly evolving and at times, nebulous environment
  • Ability to work in a highly collaborative environment
  • Education:
  • Bachelor’s degree or equivalent, ideally in business, marketing, social sciences, psychology or analytics/statistics.
  • 3 years of industry experience

Responsibilities

  • Programming and data analysis of ongoing measurement programs (e.g., customer satisfaction, digital experience).
  • Executing multi-step data analysis with minimal oversight.
  • Engaging with team members and stakeholders identifying research needs and supporting the design of research projects and analysis to meet those needs.
  • Executing research activities for projects end to end including: defining the project scope, next steps, timeline, and communicating updates to stakeholders throughout the project.
  • Driving increased efficiency in our research processes and products to increase the cost to serve including automating data pulls and dashboards for no-touch reporting.
  • Building client/stakeholder relationships, through consultation, interpretation of business questions, and delivery of results with clear recommendations
  • Collaborating with teammates, cross functional partners and external vendors to manage and progress projects from start to finish
  • Serving as a passionate, vocal champion for customers and getting to “the Why”

FAQs

What are the responsibilities of a Senior Researcher in Consumer Research?

A Senior Researcher in Consumer Research is responsible for creating and executing tracking research projects from start to finish, applying best practices, and delivering actionable results to stakeholders. They also leverage existing data for ad hoc analysis to support a holistic view of customers' motivations and perceptions.

What types of research methodologies does a Senior Researcher in Consumer Research use?

A Senior Researcher may use both Quantitative and Qualitative research methodologies, as well as various distribution methods to gather data and insights from consumers.

How does a Senior Researcher in Consumer Research support stakeholders?

A Senior Researcher supports stakeholders by providing them with actionable results from research projects, helping to improve the collective understanding of customers' motivations and perceptions.

What is the role of a Senior Researcher in analyzing data for ad hoc analysis?

A Senior Researcher analyzes existing data to provide additional insights that support a holistic view of customers' behaviors and preferences. This helps to enhance the understanding of customers' needs and preferences.

A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.

Consulting
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.