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(Senior) Shopper & Market Insights Manager (m/w/d)

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Lidl

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Neckarsulm

AI generated summary

  • You have extensive experience in market research, a relevant degree, knowledge of consumer panel data, strong analytical and communication skills, and proficiency in MS Office.
  • You will analyze market trends, interpret shopper KPIs, develop data tools, create management reports, and collaborate with internal stakeholders on shopper-focused decisions.

Requirements

  • Mehrjährige Berufserfahrung im Bereich Marktforschung, Consumer Insights oder Category Management
  • Abgeschlossenes Studium im Bereich Wirtschaftswissenschaften, Konsumentenpsychologie oder einer vergleichbaren Studienrichtung
  • Kenntnisse im Umgang mit Consumer- oder Retail Panel-Daten (beispielsweise von GfK/YouGov oder NielsenIQ) von Vorteil
  • Projektmanagement- oder Beratungs-Erfahrung von Vorteil
  • Sicherer Umgang mit MS-Office, insbesondere Excel und PowerPoint
  • Hohe analytische Fähigkeiten zur fundierten Entscheidungsfindung
  • Hohe Teamfähigkeit, Kommunikationsstärke und selbstständiger Arbeitsstil
  • Sicheres und souveränes Auftreten

Responsibilities

  • Als (Senior) Shopper & Market Insights Manager (m/w/d) begleitest du strategische Projekte und Workshops mit ganzheitlichem Blick auf den Kunden (360 Grad).
  • Analyse von Markt- und Wettbewerbsentwicklungen sowie Interpretation und Aufbereitung von Shopper-KPIs
  • (Mit-)Betreuung und Weiterentwicklung unserer Datentools, Dashboards und Reportings
  • Erstellen von strategischen Management-Berichten und Präsentationen als Entscheidungsgrundlagen
  • Schnittstelle zu strategischen internen Stakeholdern, z. B. internationaler Food-Einkauf, und support zur Unterstützung von markt- und shopperbasierten Entscheidungen

FAQs

What is the location of the job?

The job is located at Rötelstraße 36, 74172 Neckarsulm.

What type of experience is required for this position?

The position requires several years of experience in market research, consumer insights, or category management.

What educational background is preferred for applicants?

A completed degree in business administration, consumer psychology, or a comparable field is preferred.

Are there specific data handling skills required for this role?

Yes, knowledge in handling consumer or retail panel data (e.g., from GfK/YouGov or NielsenIQ) is advantageous.

Is project management experience beneficial for this position?

Yes, project management or consulting experience is considered a plus.

What software skills are necessary for this role?

Proficiency in MS Office, particularly Excel and PowerPoint, is necessary.

What personal attributes are important for success in this position?

High analytical skills, strong teamwork and communication abilities, and a self-reliant working style are important.

What kind of onboarding support does Lidl provide?

Lidl offers a comprehensive onboarding program with a personal mentor to help new employees acclimate to the job, organization, and region.

Does Lidl offer solutions for work-life balance?

Yes, Lidl acknowledges the diverse needs of employees and develops solutions to support work-life balance.

Will there be opportunities for professional development?

Yes, employees can discover targeted development programs and management training at the headquarters.

Is a company car provided for this position?

Yes, a neutral company car that can also be used for private purposes is provided.

Retail & Consumer Goods
Industry
10,001+
Employees
1973
Founded Year

Mission & Purpose

Welcome to Lidl International! 🌎 About 375,000 employees, over 31 countries worldwide, 1 global #teamlidl We have built up a community during more than 40 years of our Lidl journey. And #teamlidl with about 375,000 employees is growing every day. Worldwide. Get a behind-the-scenes look into the Lidl universe with our international channel*. Here you can get first-hand insights into career opportunities, our company culture and discover the personal stories and experiences of our employees all around the world. Are you interested in becoming a part of #teamlidl and growing with us? Check out our job listings on the regional career sites: www.careers.lidl. Here you can find useful career tips as well as information about our recruiting process on the respective career page of the Lidl country. *In addition to our own content, we’re sharing topics from the different Lidl countries through reposting. The respective countries are responsible for this content.