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Senior Social Media Executive

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ASOS.com

Aug 29

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Media & Journalism
  • London
  • Quick Apply

AI generated summary

  • You should be a social media enthusiast with fashion experience, strong organization, reporting skills, copywriting talent, and a keen eye for trends and visual content.
  • You will create and manage social content, collaborate with teams, analyze performance, engage with creators, and drive diversity initiatives while maintaining brand voice across platforms.

Requirements

  • - An enthusiastic team player with a genuine obsession for social media and content
  • - Experience creating social media content for brands ideally in the fashion industry
  • - Harbouring a real interest in social media, committed to exploring how ASOS might maintain a first-move advantage on each channel
  • - Impeccable organisation skills and the ability to keep multiple projects moving and ensure deadlines are met
  • - Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands
  • - Strong numerical know-how for reporting and analysing stats
  • - Copywriting experience with a focus on storytelling whilst understanding TOV
  • - An interest in fashion, trends and pop culture our 20-something audience love
  • - A visual native; keen and critical understanding of creative imagery

Responsibilities

  • You will part of a team responsible for the output of social brand content across all channels
  • Work collaboratively with the social creative studio to deliver world class, highly innovative and inherently social content that is entertainment first and speaks to fashion authority
  • Feed into and execute our per-platform social and content strategies, as set by your Senior Social Media Manager
  • Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content that is aligned with business priorities whilst also gatekeeping social ensuring that only the best and most relevant content is published
  • Work with the wider Marketing team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
  • Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content as we strive to focus on entertainment led story telling
  • Work closely with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel and content strategies/output
  • Collaborate with the talent team to identify relevant creators to work with
  • At times you may be required to Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team ie. If attending an event
  • Ensure competitor research and customer insight are at the heart of all our output
  • Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three
  • Be proactive with new and emerging platforms, updates and formats on social and encourage first use where appropriate
  • Supporting our culture by driving Diversity, Equity & Inclusion strategies

FAQs

What is the role of a Senior Social Media Executive at ASOS?

The Senior Social Media Executive at ASOS is responsible for creating and delivering entertainment-first brand content across all social channels, collaborating with various teams to ensure alignment with business priorities and brand voice.

What qualifications are required for this position?

Candidates should have experience creating social media content for brands, ideally in the fashion industry, strong organizational skills, numerical know-how for reporting, and a passion for storytelling and contemporary fashion trends.

Is experience in the fashion industry necessary for this role?

Yes, experience creating social media content specifically within the fashion industry is preferred for this role.

Will I be required to create content myself for this position?

Yes, there may be instances where you will be required to self-shoot, upload, and edit content to ensure the smooth running of the team, especially when attending events.

What kind of benefits does ASOS offer?

ASOS offers various benefits including an employee discount, personal development opportunities, access to LinkedIn learning materials, 25 days paid annual leave plus a celebration day, a discretionary bonus scheme, private medical care, and a flexible benefits allowance.

How does ASOS support diversity and inclusion?

ASOS is committed to driving Diversity, Equity & Inclusion strategies throughout the organization and encourages a culture that supports these values.

Is there an opportunity for career development in this role?

Yes, ASOS provides personal development opportunities across the business through programs like ASOS Develops.

What is the work schedule like for this position?

The role likely follows a hybrid work model, allowing for a combination of remote work and in-office attendance as needed.

How is performance measured for content created by the Senior Social Media Executive?

Performance is rigorously tracked through social reporting in collaboration with the Social Insights team, enabling data-driven adjustments to content strategies.

Can I utilize additional resources for learning and development?

Yes, employees have access to a wide range of LinkedIn learning materials to support their continuous development and skill enhancement.

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ASOS.com

Be whoever you want to be @ ASOS 🌟

Fashion & Arts
Industry
1001-5000
Employees
2000
Founded Year

Mission & Purpose

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions. Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We’re determined to succeed, so we’ll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings At ASOS our 3,000+ employees are immersed in the creative worlds and have a truly entrepreneurial attitude. Our ASOSers are authentic, brave, creative and disciplined to the core and find ways to blend our passion for fashion with cutting edge technology. Sound up your street? Join us.

Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on the company performance and your individual performance.

  • Your birthday off!

    Who wants to work on their birthday?! All ASOSers get a day off during their birthday week, in addition to 25 days of annual leave.