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Senior Social Media & PR Executive - Jaded Ldn

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 3+ years experience, a strong network, passion for Gen-Z, trend-focused eye, influencer relationship building skills, flexibility, proactivity, organization, interpersonal skills, and motivation for measurable results.
  • You will manage influencer and PR outreach, coordinate events/showrooms, create press releases, oversee gifting, handle contracts, lead projects, delegate tasks, report using analytics tools, conduct research, and maintain stakeholder relationships.

Requirements

  • At least 3+ years in a similar role or with an agency
  • Network of PR, media + styling contacts
  • Passion for social media and the Gen-Z audience, with a strong interest in leveraging influencers to create tangible business value.
  • Trend-focused with an eye for detail and engaging content.
  • Experience engaging with influencers and media to build relationships on behalf the brand
  • Flexible working approach, diligent and able to adapt to the needs of the team.
  • Proactive and collaborative by nature, with the ability to manage a high output and reactive social media content calendar from end-to-end.
  • Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
  • Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand on shoots and with external talent and their agents/managers. and partner brands.
  • Motivated to drive results that are measurable.

Responsibilities

  • PR:
  • Reach out and communicate daily with influencers, stylists, and PR contacts.
  • Bring in a network of contacts to increase exposure of the brand
  • Coordinating with PR Agency/Contact where required
  • With the support of Social Media & PR Assistant, responding daily to all comments on posts and answering DMs.
  • Manage pr/influencer events + showrooms, from booking through to execution (hosting/networking)
  • Copywriting / Press Release creation
  • Lookbook creation
  • Manage production of PR + gifting events, including Guest list
  • Manage Press email inbox and comms
  • Creation of pitch decks to send out to editors / magazines on Canva
  • Gifting/Influencer Outreach:
  • Coordinate and organise influencer gifting – negotiating and planning in line with product launches. Organise the packaging including gift wrap, case-packing and stickering. Ensure all samples leave the building in the correct packaging
  • Manage all gifting (paid/unpaid) across TikTok, making sure we are in line with budget and acting as first point of contact to agents & managers
  • Manage all gifting across Instagram (paid/unpaid), making sure we are in line with budget and acting as first point of contact to agents & managers.
  • Correctly using gifting system and ensuring compliance by other team members.
  • Managing legal contracts between the brand and talent.
  • Administration/General:
  • Approving all invoices for influencer outreach/pr and sending these to Accounts.
  • Completing/approving contracts and sending them out to agents/managers.
  • Ensuring influencers post on time as agreed within contract, and provide high quality imagery and content, chasing agents/managers where required.
  • General tasks for the team as reasonably required during busy periods (e.g. for events and pop-ups).
  • Project Management, e.g. support the launch of new gifting tech system in partnership with Head of E-Commerce, training others where required.
  • Monthly reporting using analytics tools and presenting in trade meetings
  • Delegation of tasks amongst social & pr team members
  • Ensuring all gifting/influencer outreach is running smoothly, delegating/stepping in where necessary.
  • Issuing follow-up actions out to the team following team meetings.
  • Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
  • Research:
  • Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms, including models, props, small businesses, collabs etc.
  • Pitching new ideas to the wider team on who is up and coming in relevant industries that are in line with the brand e.g. film /music /social
  • Stakeholder Relationships:
  • Oversee gifting KPI’s and workload of Social & Influencer Outreach Assistant, setting tasks where required.

FAQs

What kind of experience is required for this role?

At least 3+ years in a similar role or with an agency is required for this position.

What are some of the benefits offered for this position?

Benefits include a 50% employee discount, 24 days holiday per year, a paid day off on your birthday, hybrid working arrangements, pension scheme, bonus scheme, employee assistance programme, local business discounts, and more.

What are some of the responsibilities related to PR in this role?

Responsibilities related to PR include reaching out and communicating with influencers, stylists, and PR contacts, managing PR/influencer events and showrooms, copywriting, lookbook creation, and managing press email inbox and communications.

What are the responsibilities related to gifting/influencer outreach in this role?

Responsibilities related to gifting/influencer outreach include coordinating and organising influencer gifting, managing gifting across social media platforms, managing legal contracts between the brand and talent, and ensuring compliance with budget and gifting system.

What kind of stakeholder relationships are involved in this role?

The Senior Social Media & PR Executive will oversee gifting KPIs and workload of the Social & Influencer Outreach Assistant, setting tasks as required.

Channeling street style from London to Los Angeles #jadedlondon

Fashion & Arts
Industry
11-50
Employees
2013
Founded Year

Mission & Purpose

Jaded LDN is a fashion brand that transcends conventional boundaries by creating contemporary, bold clothing designs. The company is dedicated to crafting unique and expressive fashion pieces that resonate with a diverse audience. With a focus on innovation and individuality, Jaded LDN's ultimate goal is to inspire confidence and self-expression through their distinctive clothing collections. By blending streetwear aesthetics with high-fashion elements, the brand strives to empower individuals to embrace their personal style and make a statement in the ever-evolving world of fashion.