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Senior Social Media Specialist - Youth Sports

  • Job
    Mid Level
  • Media & Journalism
  • New York City

AI generated summary

  • You need at least 3 years of social media experience and skills in video and photo editing. You must be able to handle multiple tasks, analyze data, understand youth sports and pop culture, and work weekends and nights. A Bachelor’s degree in a related field is preferred.
  • You will create, edit, and manage high school sports content for social media platforms, analyze metrics, lead projects, and collaborate with internal partners to engage a youth audience. Shifts may include nights, weekends, and holidays.


  • A minimum of 3 years’ experience working in a fast-paced social media environment with content creation responsibilities or relevant experience.
  • A minimum of 2 years’ experience using video editing software (e.g. Final Cut, Premiere).
  • A minimum of 2 years’ experience using photo editing software (e.g. Photoshop, InDesign).
  • Skilled in social media comprehension and execution across multiple social media platforms including TikTok, Instagram, Facebook and Snapchat.
  • Possess excellent news judgement and verbal/written communication skills.
  • Strong understanding of journalistic standards.
  • Ability to work quickly and juggle multiple tasks during a typical workday.
  • Ability to analyze and apply data to decision-making.
  • Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN’s social media followers.
  • Understands the high school sports competitive landscape with demonstrated knowledge about the up-and-coming stars and who resonate with younger fans on social.
  • Preferred Qualifications:
  • Previous brand voice and account launch management.
  • Advanced knowledge of the latest social media and tech trends.
  • Required Education:
  • High School Diploma
  • Preferred Education:
  • A Bachelor’s degree or equivalent in journalism, communications, online/multimedia or related field
  • Additional Information:
  • Must be comfortable working weekends and nights.


  • Edits and approves social posts across the Social Team for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development.
  • Creates content (visual, video, text) that is optimized for social platforms, specifically Instagram, TikTok, Facebook and Snapchat.
  • Manages content planning and strategy for our high school sports content on SportsCenterNEXT and as well as additional ESPN social brands as applicable.
  • Knows how and where to find high-engaging UGC content before competitors.
  • Collaborates with multiple internal partners to make social content compelling and comprehensive to a youth audience.
  • Direct management of one employee, assigning work to select peers and designers as needed.
  • Maintains proficiency and knowledge in all the latest social media trends and best practices.
  • Analyzes metrics performance of social content and incorporate insights into future content decisions.
  • Performs supervisory duties and leads projects intermittently for the social team (ex: leads content plans for an upcoming national high school tournament on ESPN).
  • In partnership with the Senior Manager, Audience Expansion, collaborate and guide agency work supporting the SportsCenterNEXT account.
  • Sports happen on nights, weekends, and holidays; shifts during these times will be regular and required in this position.


What is the primary responsibility of the Senior Social Media Specialist - Youth Sports?

The primary responsibility of the Senior Social Media Specialist - Youth Sports is to compose comprehensive plans and reports in support of high school sports and collaborate across multiple teams to lead successful projects from start to finish.

Who does the Senior Social Media Specialist report to?

The Senior Social Media Specialist will report to the Senior Social Media Manager, Audience Expansion.

What skills are required for this position?

Skills required for this position include strong social media management skills, project management skills, the ability to work collaboratively with multiple teams, and the ability to create comprehensive plans and reports in support of high school sports.

What level of experience is preferred for this role?

This role is for a Senior Social Media Specialist, so a higher level of experience is preferred, with knowledge and experience in social media management, project management, and youth sports.

Entertainment & Media

Mission & Purpose

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