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Senior Social Media Specialist - Youth Sports

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The Walt Disney Company

Jun 22

Applications are closed

  • Job
    Full-time
    Mid Level
  • Media & Journalism
  • New York

Requirements

  • A minimum of 3 years’ experience working in a fast-paced social media environment with content creation responsibilities or relevant experience.
  • A minimum of 2 years’ experience using video editing software (e.g. Final Cut, Premiere).
  • A minimum of 2 years’ experience using photo editing software (e.g. Photoshop, InDesign).
  • Skilled in social media comprehension and execution across multiple social media platforms including TikTok, Instagram, Facebook and Snapchat.
  • Possess excellent news judgement and verbal/written communication skills.
  • Strong understanding of journalistic standards.
  • Ability to work quickly and juggle multiple tasks during a typical workday.
  • Ability to analyze and apply data to decision-making.
  • Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN’s social media followers.
  • Understands the high school sports competitive landscape with demonstrated knowledge about the up-and-coming stars and who resonate with younger fans on social.
  • Preferred Qualifications:
  • Previous brand voice and account launch management.
  • Advanced knowledge of the latest social media and tech trends.
  • Required Education:
  • High School Diploma
  • Preferred Education:
  • A Bachelor’s degree or equivalent in journalism, communications, online/multimedia or related field
  • Additional Information:
  • Must be comfortable working weekends and nights.

Responsibilities

  • Edits and approves social posts across the Social Team for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development.
  • Creates content (visual, video, text) that is optimized for social platforms, specifically Instagram, TikTok, Facebook and Snapchat.
  • Manages content planning and strategy for our high school sports content on SportsCenterNEXT and as well as additional ESPN social brands as applicable.
  • Knows how and where to find high-engaging UGC content before competitors.
  • Collaborates with multiple internal partners to make social content compelling and comprehensive to a youth audience.
  • Direct management of one employee, assigning work to select peers and designers as needed.
  • Maintains proficiency and knowledge in all the latest social media trends and best practices.
  • Analyzes metrics performance of social content and incorporate insights into future content decisions.
  • Performs supervisory duties and leads projects intermittently for the social team (ex: leads content plans for an upcoming national high school tournament on ESPN).
  • In partnership with the Senior Manager, Audience Expansion, collaborate and guide agency work supporting the SportsCenterNEXT account.
  • Sports happen on nights, weekends, and holidays; shifts during these times will be regular and required in this position.

FAQs

What is the primary responsibility of the Senior Social Media Specialist - Youth Sports?

The primary responsibility of the Senior Social Media Specialist - Youth Sports is to compose comprehensive plans and reports in support of high school sports and collaborate across multiple teams to lead successful projects from start to finish.

Who does the Senior Social Media Specialist report to?

The Senior Social Media Specialist will report to the Senior Social Media Manager, Audience Expansion.

What skills are required for this position?

Skills required for this position include strong social media management skills, project management skills, the ability to work collaboratively with multiple teams, and the ability to create comprehensive plans and reports in support of high school sports.

What level of experience is preferred for this role?

This role is for a Senior Social Media Specialist, so a higher level of experience is preferred, with knowledge and experience in social media management, project management, and youth sports.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!