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Senior Specialist, Ads Commercialization EMEA

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Netflix

Oct 28

Applications are closed

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London

Requirements

  • Minimum 5 years of experience in Linear and/or Streaming Ad Sales account management, Agency media planning/buying, Publisher ad sales, and/or sponsorship sales management
  • Understanding of key EMEA media markets (UK, France, Germany, Spain, Italy)
  • Experience working cross-functionally across Marketing, Sales, Product Management, Finance, Legal, and Research teams
  • Broad understanding of the ad-supported & sponsorship-driven entertainment and sports environments, across linear and streaming distribution
  • Experience with pricing & packaging sponsorships and integrated marketing programs across live, on-demand streaming, social, and experiential channels
  • Self-starter with the ability to multitask
  • Strong project management skills and attention to detail
  • Understanding of “content-driven” sensitivities related to brand association and endorsement
  • Ability to partner and support sales teams through the sales cycle process
  • Fluency in an additional European language (French, Spanish, and/or German) is a plus, though not required

Responsibilities

  • Evaluate revenue potential of ad opportunities as they are identified by cross-functional teams, most closely collaborating with Integrated Marketing [IM] and Sales
  • Crafts consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
  • Optimizes overall Live, Sponsorship, and Custom ad revenue opportunities for Netflix
  • Packages sponsorship opportunities including Single Title Sponsorships for sales
  • Manage real-time tracking of sponsorship availability, working pitches, and sold campaigns at the market level to support Sales and cross-functional team initiatives
  • Inform and support packaging, pricing, and go-to-market [GTM] strategy of Sponsorships, Live & Integrated Marketing programs
  • Lead response to daily inbound communications with sales regarding sponsorship opportunities
  • Distribute regular updates to Sales teams about available Single Title Sponsorships, Live & Integrated Marketing programs
  • Work closely with Legal & Ad Policy teams to vet brands for Single Title Sponsorships
  • Collaborate with marketing & product teams to develop and unlock new capabilities tied to Sponsorships & Live & Integrated Marketing
  • Support limited initiatives in APAC [Japan, Korea, Australia]

FAQs

What are the main responsibilities of the Senior Specialist, Ads Commercialization role?

The main responsibilities include managing real-time tracking of sponsorship availability, informing and supporting packaging, pricing, and go-to-market strategies for Sponsorships and Integrated Marketing programs, leading responses to inquiries from sales regarding sponsorship opportunities, and collaborating with cross-functional teams to unlock new capabilities tied to sponsorships.

What qualifications are needed for this role?

A minimum of 5 years of experience in Linear and/or Streaming Ad Sales account management, agency media planning/buying, publisher ad sales, or sponsorship sales management is required, along with an understanding of key EMEA media markets and experience working cross-functionally across various teams.

Is there a requirement for fluency in additional languages?

Fluency in an additional European language, such as French, Spanish, or German, is a plus but not required.

What is the team structure for the Ads Commercialization team?

The Ads Commercialization team is a global function with regionally focused specialists tasked with ensuring the commercial viability of advertising programs. The team acts as a connection point between the Ad Sales Organization and various cross-functional teams.

What type of media markets should I have experience in?

Candidates should have an understanding of key EMEA media markets, specifically the UK, France, Germany, Spain, and Italy.

What is the work culture at Netflix regarding diversity and inclusion?

Netflix is an equal opportunity employer that celebrates diversity and believes that a variety of thoughts and backgrounds contributes to stronger teams. They take diversity and inclusion seriously and do not discriminate based on race, ethnicity, gender, or other status.

Will there be opportunities to support initiatives in regions outside of EMEA?

Yes, there will be opportunities to support limited initiatives in APAC, specifically in Japan, Korea, and Australia.

What skills are important for success in this role?

Important skills for success include strong project management abilities, attention to detail, multitasking skills, and an understanding of content-driven sensitivities related to brand association and endorsement.

How does this role interact with the sales team?

This role involves partnering and supporting sales teams throughout the sales cycle process by providing updates on sponsorship opportunities and responding to their inquiries about available programs.

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Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.