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Shaving Global Marketing Communication Director

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Philips

22d ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need 15+ years in global brand building, cutting-edge Marcomm skills, agency management experience, and a strong track record in marketing strategy and creative excellence. Leadership experience preferred.
  • You will lead integrated marketing communications, manage brand positioning, oversee project delivery, optimize consumer experiences, and develop the marcomm team while ensuring creative effectiveness and budget management.

Requirements

  • Global Brand Builder with 15+ yrs in multiple marketing disciplines (brand management, digital marketing, advertising management, content strategy, shopper etc);
  • Cutting-edge Global Marcomm skills with proven track-record of success especially in brand positioning, marketing strategy definition, asset creation, qualified advertising, raising the bar on creative excellence in multi-region
  • Requires in-depth knowledge of (marketing and) business strategies/goals and ability to translate into marketing objectives/jobs to be done to deliver strong comms plan with measurable business impact
  • Experience in managing a roster of global A+ (creative) agencies or experience through working in A+ agencies and developing sustainable relationships
  • Experience in leading teams strongly preferred

Responsibilities

  • Lead the Category integrated Marketing Communications E2E journey encompassing brand/category experience, vision & positioning, Marketing strategy & roadmap, Global content strategy and Media strategy to improve campaign effectiveness, creative content score and media ROI, to contribute to sales growth, sustainable market share and brand strength increase.
  • Owns Category brand positioning and Communication idea bringing to life the brand strategy addressing consumer and professional needs across comms executions with breakthrough impact and consistenc.
  • Responsible for the translation of the Job to be Done and Category Business roadmap into integrated Marketing/communication Roadmap (18/24 months) incl prioritization of campaigns/ deliverables (NPI's and brand level) to unlock the end-to-end consumer journey in alignment w BCL and according to CoE standards.
  • Owns total marcomms project delivery and calendar to unlock comms roadmap at category level. Works within the business to deliver the master asset content creation as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned asset matrix) to be activated locally.
  • Responsible for structural cadence to assess the superior presence of the consumer experience at category level (the wall) to raise the norms collaborating with media/ops, flagship, CRM, SCoE, production and Regional teams to identify optimization and standards.
  • Accelerate creative effectiveness & marketing communication excellence across the brand / category, tailoring communication to lead markets consumer journey and media strategy.
  • Manages agency relationships, delegated marcomm budgets, and contributes to annual agencies’ SoW in partnership with procurement.
  • Role models Philips Culture and Behaviors, builds and develops an organization that sustainably delivers on our commitment to quality, customers, and to our strategic and financial objectives.
  • Lead the Marcomm team of the category: set the vision, goals, manage performance, coach & support growth and development of team members.
  • Demonstrates a passion for talent attraction and development at the individual, teams and organizational level.

FAQs

What is the primary responsibility of the Shaving Global Marketing Communication Director?

The primary responsibility is to lead the integrated marketing communications end-to-end journey for the shaving category, focusing on brand positioning, global content strategy, and campaign effectiveness to drive sales growth and brand strength.

How many years of experience are required for this position?

A minimum of 15 years of experience in multiple marketing disciplines is required.

What types of marketing skills are sought for this role?

The role seeks cutting-edge global marketing communication skills, particularly in brand positioning, marketing strategy definition, and asset creation.

Is there a requirement to manage teams for this position?

Yes, experience in leading teams is strongly preferred.

Will this role involve working with external agencies?

Yes, the role includes managing agency relationships and contributing to the annual statements of work with procurement.

What is the expected work arrangement for this position?

The position requires a hybrid work arrangement, with in-person attendance at least three days per week.

Does Philips prioritize diversity and inclusion in hiring?

Yes, Philips is committed to diversity and inclusion and encourages candidates with varying experiences to apply.

Is there a focus on creative effectiveness in marketing communication for this role?

Yes, the role emphasizes accelerating creative effectiveness and marketing communication excellence across the brand/category.

What kind of impact is the Director expected to make on the company’s goals?

The Director is expected to deliver strong communication plans that have measurable business impact and contribute to sustainable market share and brand strength increase.

Will this role require collaboration with other departments?

Yes, the role involves collaboration with media/ops, flagship, CRM, and regional teams to optimize and raise standards within the consumer experience at the category level.

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Philips

There's always a way to make life better.

Science & Healthcare
Industry
10,001+
Employees
1891
Founded Year

Mission & Purpose

Philips is a global technology company that focuses on healthcare, consumer lifestyle, and lighting solutions. They are dedicated to improving people's lives through meaningful innovation and advanced technologies. Their ultimate mission is to make the world healthier and more sustainable by providing innovative healthcare solutions that enhance patient outcomes and enable better living. Additionally, Philips aims to enhance people's daily lives with their consumer products, ranging from home appliances to personal care items. Through their lighting solutions, they strive to create efficient and sustainable lighting experiences for individuals and communities, promoting energy conservation and environmental responsibility.