FAQs
What does the Shopper Activator do at Opella?
The Shopper Activator supports the Shopper Manager by implementing winning strategies across various channels, ensuring that shopper insights and brand strategies are effectively utilized at the point of sale (both online and offline).
Which regions will the Shopper Activator focus on?
The Shopper Activator will focus on the Western Europe zone, specifically in Spain and Portugal, to support a leading Digestive brand.
What are the main responsibilities of the Shopper Activator?
The main responsibilities include defining and executing shopper strategies, aligning strategies with brand positioning, developing category growth visions, guiding customers on shopper needs, linking brand strategy with customer needs, and acting as an ambassador for category and shopper-focused thinking.
What kind of experience is required for this role?
Experience in FMCG companies or Consumer Healthcare is required, along with executional excellence and leadership capabilities.
What skills are important for the Shopper Activator position?
Important skills include strategic and analytical thinking, creativity, problem-solving, strong collaboration abilities, digital savviness, business and financial acumen, and adaptability to a fast-paced environment.
What educational background is preferred for applicants?
A business or scientific background with a Bachelor's degree is preferred for candidates applying for this role.
What language skills are necessary for the role?
Excellent communication and presentation skills in Dutch, French, and English are necessary for the role.
Is prior experience in shopper marketing necessary?
While not explicitly stated, prior experience in FMCG or Consumer Healthcare and a strong understanding of shopper marketing principles would be beneficial for this role.
What is Opella's mission?
Opella’s mission is to enable better self-care for individuals and communities while contributing to a healthier planet, integrating sustainability in their business practices.
Is creativity important in this role?
Yes, creativity is essential for developing innovative shopper strategies and solutions that resonate with targeted shopper profiles.