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Shopper Activator

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Sanofi

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Barcelona

AI generated summary

  • You need FMCG or Consumer Healthcare experience, strategic thinking, strong communication in Dutch, French, and English, creativity, collaboration skills, and a business-focused mindset.
  • You will define and execute shopper strategies, align them with brand positioning, lead customer guidance, link marketing and customer needs, and collaborate to enhance engagement and support.

Requirements

  • Experience: Experience in FMCG companies or Consumer Healthcare. Executional excellence and leadership.
  • Soft and technical skills: Strategic, integrative and analytical thinking. Autonomy and ability to balance long-term strategic priorities with short-term business needs. Creativity and problem-solving. Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners. Digitally Savvy. Adaptable to a fast-paced, high-growth, changing environment. Strong business & financial acumen. Externally focused and customer orientated.
  • Education: Business or scientific background, Bachelor degree.
  • Languages: Excellent communication and presentation skills (both written and spoken) in Dutch, French and English.

Responsibilities

  • Support shopper strategy definition and execution across the country in order to deliver winning Brand / Category Strategies at the POS (Online/Offline) based on shopper insights and brand insights.
  • Make sure the shopper strategies are coherent with the brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-store.
  • Develop future focused category growth vision to ensure Opella is a market leader in must win sub-category and shopper understanding reinforcing external relationships.
  • Lead our customers with the appropriate guidance to suit shoppers’ desires and needs in our different categories.
  • Be an active link between the brand marketing strategy and the customer needs to deliver a strong trade proposition.
  • Be an active ambassador of Category, Shopper & future retail environment focused thinking.
  • Collaborate with Customer teams to define/deliver the supporting tools for engaging pharmacists and maximize support and recommendations when a growth driver.

FAQs

What does the Shopper Activator do at Opella?

The Shopper Activator supports the Shopper Manager by implementing winning strategies across various channels, ensuring that shopper insights and brand strategies are effectively utilized at the point of sale (both online and offline).

Which regions will the Shopper Activator focus on?

The Shopper Activator will focus on the Western Europe zone, specifically in Spain and Portugal, to support a leading Digestive brand.

What are the main responsibilities of the Shopper Activator?

The main responsibilities include defining and executing shopper strategies, aligning strategies with brand positioning, developing category growth visions, guiding customers on shopper needs, linking brand strategy with customer needs, and acting as an ambassador for category and shopper-focused thinking.

What kind of experience is required for this role?

Experience in FMCG companies or Consumer Healthcare is required, along with executional excellence and leadership capabilities.

What skills are important for the Shopper Activator position?

Important skills include strategic and analytical thinking, creativity, problem-solving, strong collaboration abilities, digital savviness, business and financial acumen, and adaptability to a fast-paced environment.

What educational background is preferred for applicants?

A business or scientific background with a Bachelor's degree is preferred for candidates applying for this role.

What language skills are necessary for the role?

Excellent communication and presentation skills in Dutch, French, and English are necessary for the role.

Is prior experience in shopper marketing necessary?

While not explicitly stated, prior experience in FMCG or Consumer Healthcare and a strong understanding of shopper marketing principles would be beneficial for this role.

What is Opella's mission?

Opella’s mission is to enable better self-care for individuals and communities while contributing to a healthier planet, integrating sustainability in their business practices.

Is creativity important in this role?

Yes, creativity is essential for developing innovative shopper strategies and solutions that resonate with targeted shopper profiles.

Science & Healthcare
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.