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Shopper Marketing Manager (m/w/d)

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Nestlé

23d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Euskirchen

AI generated summary

  • You have 2-3 years in a similar role, knowledge of brand and project management, analytical skills, fluent in German and English, and proficient in MS Office; eCommerce experience is a plus.
  • You will manage cross-brand activations, oversee content projects, optimize SEO/SEA, control budgets, lead agencies, and drive cross-functional and international digital transformation projects.

Requirements

  • Nach deinem Studium (z.B. BWL, Marketing, Kommunikation) hast du bereits 2-3 Jahre in einer vergleichbaren Position, vorzugsweise in der FMCG-Branche, gearbeitet.
  • Dabei hast du dir Kenntnisse im Brand Management und Projektmanagement aufgebaut sowie erste Erfahrungen im Bereich eCommerce, Content sowie Search- und Mediaplanung gesammelt.
  • Du hast ein analytisches Denkvermögen und interessierst dich für digitale Themen / eCommerce.
  • Durch deine offene Art fällt es dir leicht, dir mit deinen Stakeholdern ein Netzwerk aufzubauen.
  • Abgerundet wird dein Profil durch fließende Deutsch- und Englischkenntnisse sowie einer souveränen Nutzung des MS-Office-Pakets (insbesondere Excel und Powerpoint). Wenn du schon Berührungspunkte zu eCommerce-spezifischen Tools hattest, ist dies ein Pluspunkt.

Responsibilities

  • Als Shopper Marketing Manager (m/w/d) verantwortest du die markenübergreifende Aktivierungsmaßnahmen bei unseren eCommerce-Kunden.
  • Hierzu gehören insbesondere Content- und Kampagnenprojekte entlang der Customer Journey. Von der Identifikation bis zur Analyse der Maßnahmen liegen alle Schritte in deiner Hand.
  • Weiterhin übernimmst du die Analyse und Optimierung von SEO- und SEA-Aktivitäten.
  • Auch die Budget-Verantwortung und die Steuerung von externen Agenturen gehören zu deinen Aufgaben.
  • In dem sehr dynamischen eCommerce-Umfeld bist du stets auf dem aktuellen Stand, welche Maßnahmen gerade gut funktionieren.
  • Du wirst im Rahmen der digitalen Transformation bereichsübergreifende und internationale Projekte übernehmen.

FAQs

Where is the job located?

The job is located in Euskirchen.

What is the job title?

The job title is Shopper Marketing Manager (m/w/d).

What kind of contract is being offered for this position?

The position offers a permanent contract.

What level of education is required for this role?

A degree in Business Administration, Marketing, or Communication is required, along with 2-3 years of experience in a comparable position.

Is travel required for this role?

No, travel is not required for this position.

What are the key responsibilities of the Shopper Marketing Manager?

Key responsibilities include managing brand activation measures for eCommerce customers, analyzing SEO and SEA activities, overseeing budgets, and steering external agencies.

What qualifications are preferred for this role?

Preferred qualifications include knowledge in Brand Management, Project Management, eCommerce, Content, and Search and Media Planning, as well as analytical thinking and fluency in German and English.

Is there an opportunity for professional development?

Yes, the company offers many opportunities for professional development through targeted training and modern work methodologies.

Can employees bring their pets to the office?

Yes, employees are welcome to bring their pets to the office.

Is flexible working allowed?

Yes, flexible working is allowed, enabling employees to plan their workdays and work partially from home or on the go.

Do we offer a sabbatical program?

Yes, employees can take a sabbatical for one to six months to recharge or pursue personal projects.

Does the company provide a pension plan?

Yes, the company offers a company pension scheme through the Nestlé Pensionskasse.

Who can I contact for more information about the application?

You can contact Kathrin Doser for more information about the application process.

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Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.