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Social Creative

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VML

5d ago

  • Job
    Full-time
    Mid & Senior Level
  • Design
    Creative Arts & Fashion
  • London

AI generated summary

  • You should be passionate about social media, have a creative background, understand platform-native content, be trend-aware, and showcase social-first work in your portfolio.
  • You will create culturally relevant social content, collaborate with teams, adapt ideas quickly, and produce engaging concepts across platforms, while staying updated on trends and feedback.

Requirements

  • Live and breathe social media, internet culture, and digital creativity
  • Have experience in a creative, social, content, or digital role (agency or in-house)
  • Be naturally ideas-led and confident contributing creatively in fast-paced discussions
  • Understand what makes content native to platforms, not just formatted for them
  • Be highly tuned into trends, creators, and cultural moments in real time
  • Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling)
  • Be excited by experimentation, speed, and constant evolution
  • Desirable (but Not Essential)
  • Agency experience working specifically on social-first or integrated digital campaigns
  • Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms
  • Understanding of design, motion, or content production workflows

Responsibilities

  • Develop ideas that are born in social, not adapted into it
  • Turn strategy and insight into culturally relevant, platform-native creative
  • Bring strong, opinionated thinking into brainstorms and creative development
  • Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
  • Constant awareness of trends, creators, formats, memes, and cultural shifts
  • Proactively bring ideas for how brands can show up in culture in real time
  • Develop strong social concepts across copy, visual direction, and content ideas
  • Collaborate with design, motion, and production teams to bring ideas to life
  • Ensure work feels native, relevant, and engaging on every platform
  • Work closely with multidisciplinary teams in a fast-paced environment
  • Respond quickly to feedback and evolve ideas at pace
  • Contribute to always-on content and reactive opportunities
  • Maintain a high standard of creative craft across all social outputs
  • Ensure ideas are clear, sharp, and culturally relevant
  • Support delivery of content calendars and campaign rollouts

FAQs

What is the job title for this position?

The job title is Social Creative (Mid-Level).

What company is hiring for this position?

VML, part of WPP, is hiring for this position.

Where is the office located?

The office is located at Sea Containers, London, SE1.

Is this position remote or hybrid?

This position is hybrid, allowing for both working from home and working at the office.

What are the key responsibilities of the Social Creative role?

Key responsibilities include social-first ideation, platform-native thinking, content creation and craft, collaboration and agility, and maintaining executional standards.

What qualities should the ideal candidate possess?

The ideal candidate should live and breathe social media, understand platform-native content, have a portfolio demonstrating social-first thinking, and be highly tuned into trends and cultural moments.

What type of experience is preferred for this role?

Experience in a creative, social, content, or digital role within an agency or in-house is preferred.

Will the candidate have opportunities for career development?

Yes, the candidate will have a clear long-term career development plan and access to learning and development activities.

What benefits are offered in this position?

Benefits include life assurance, permanent health insurance, BUPA, flexible hybrid working schedule, enhanced family-friendly policies, well-being programs, and more.

Is diversity and inclusion a priority for the company?

Yes, VML is committed to diversity, equity, and inclusion and is an equal opportunity employer.

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VML

We create connected brands to drive growth.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.