Social, Influencer & Creator Marketing Lead, Personal Care

Unilever

13d ago

Job
Full-time
Senior & Expert Level
Customer Relations
Marketing
London

AI generated summary

You have proven experience in influencer marketing and social media, strong strategy skills, data-driven, excellent in stakeholder management, and project oversight in a fast-paced environment.
You will lead influencer and creator marketing globally, support brand specialists, manage agency relationships, deliver training, and measure campaign effectiveness across personal care brands.

Requirements

A specialist in social media (established experience either at an agency, in-house, and/or platform) with specific experience in Influencer and Creator marketing and social content (proven experience in this specific area).
A strategist and a thought leader that leverages their thinking skills to develop strong strategies and POVs
A social pioneer, who is infatuated with learning and anticipating where these disciplines will go and loves to pioneer new marketing power models.
A “doer” who knows how to deliver tangible business results
A collaborator who thrives on working together with different teams and marketing specialities to execute best-in-class social strategies and plans with excellence and clarity
A data junkie with a strong business mindset who can pinpoint what is needed to drive impact and business results
You are innately curious, externally oriented, and personally engaged in culture(s)
You have the confidence to work autonomously in a fast-paced environment, able to remove barriers and move the business group marketing agenda forward independently.
Strategic thinking and planning.
Seasoned manager who knows how to brief, trust and power a team.
Excellent Senior Stakeholder management with proven experience within a large organisation, platform or large agency.
Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools
Understanding of social insights – how to find them, how to use them
Social Influence & channel management & in-depth knowledge of the social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.
Excellent presentation skills
Clear understanding of the requirements and demands of an international role.
Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.
Paid social knowledge is critical.
Good influencing skills and strong proven networking abilities. Ability to work independently or with an agency.
Team player. Keeps a balance between personal accountability and delivery through teamwork.

Responsibilities

Lead the Influencer and Creator ‘practice’ for Personal Care globally
Influencer & Creator Marketing capabilities including “Culture & Community” agency rosters, best practice approach to people-marketing partnerships, briefing, content quality, deployment excellence and measurement.
Support brand-level specialists on driving impactful Influencer and Creator activities across priority Countries.
Deliver recaps and share learning across the business to ensure future work is optimized.
Pilot new innovations and thinking, identify standout local work, create repeatable models and drive scale.
Manage and build relationships with agencies, media and measurement partners
Be responsible for onboarding and training new specialists and at times upskilling marketeers to understand social and how to deliver it effectively in their total brand marketing.
Work with procurement and brands to maintain agency relationships and platform and partner relationships.
Experiment with new ways to engage Influencers and Creators to drive winning in social first across brands in the business group.
Work with Media & Partnership teams, Creative, Social and Media agency teams to create amplification guidance for tentpole cultural partnerships and campaigns
Football and FIFA plan amplification globally for upcoming tournaments.
Other Culture and Community Influencer and Creator collaborations across brands, e.g. Music, Sport passion areas.
Be responsible for training and up-skilling Personal Care’s extended Social, Influencer and Creator teams (within Brands and Country teams) and create key Influencer marketing blueprints and other related training and/or guidance.
Partner Procurement and Brands to lead the definition, execution and measurement of the Personal Care Influencer and Creator roster of agencies, supporting country teams in identifying their local network of agencies.
Work with CMI engagement to develop a clear methodology to measure (key performance and brand metrics, KPIs etc) of all Influencer and Creator campaigns and/or pilots to enable a repeatable and consistent model.

FAQs

What is the job title for this position?

The job title is Social, Influencer & Creator Marketing Lead, Personal Care.

Where is the job location?

The job is located at 100 Victoria Embankment, London.

What are the primary responsibilities of this role?

The primary responsibilities include leading the Influencer and Creator practice globally, supporting brand-level specialists, managing agency relationships, and piloting new innovations in influencer marketing.

Is prior experience in influencer marketing required?

Yes, established experience in social media with a specific focus on influencer and creator marketing is needed.

What skills are essential for this position?

Key skills include strategic thinking, strong analytical abilities, excellent stakeholder management, and project management skills.

Will this role involve managing a team?

Yes, an assistant manager reports into this role, and the position involves overseeing influencer marketing specialists.

What qualifications are being sought after?

The role seeks a social media specialist with proven experience in influencer and creator marketing, strategic planning capabilities, and a strong analytical mindset.

Are there flexible working options available?

Yes, the role offers the possibility of flexible working options.

What does Unilever emphasize regarding diversity and inclusion?

Unilever emphasizes creating an inclusive workplace that embraces differences and provides equal opportunities for all applicants and employees.

When is the relocation to the Kingston Campus expected?

The relocation to the Kingston Campus is expected to be completed in early 2025. Until then, the role will be based in 100 Victoria Embankment.

What kind of training will be provided to new specialists?

The role includes onboarding and training new specialists and upskilling marketers to understand social media and effective delivery in brand marketing.

Unilever

A better business. A better world. A better you.

Manufacturing & Electronics

Industry

10,001+

Employees

1872

Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.