Social Media Community Manager (Toronto)

myGwork - LGBTQ+ Business Community

Nov 10

Applications are closed

Job
Full-time
Mid Level
Customer Relations
Marketing
Toronto

Requirements

Bachelor’s degree in marketing, communications, advertising or a similar field
3+ years of marketing experience; B2B financial services experience a plus
3+ years of experience managing social media platforms (LinkedIn, Twitter, Facebook, etc)
Experience with social media monitoring and management tools for publishing, reporting, and social listening (i.e. Hootsuite, Sprinklr, Brand watch, Twitter Analytics, Facebook Insights, etc.)
Proven experience with crafting and executing effective social and community strategies across multiple channels, working with ambassadors and employee advocacy
Proficiency in MS Office preferred (Word, Excel, PowerPoint)
Exceptional writing, proof reading and oral communication skills, with strong attention to detail and accuracy
Proven ability to work with various parties and demonstrate strong interpersonal skills as the role will be liaising with stakeholders and team members internally and vendors externally
Strong analytical skills and ability to translate analysis into actionable recommendations

Responsibilities

Manage and grow Fitch Ratings and Fitch Group brands across global social media platforms including LinkedIn, Twitter, Facebook, and Instagram
Work with the Social lead to develop, execute, and optimize Fitch Ratings social media strategy and tactics to increase engagement and grow followers across channels
Work closely with global marketing teams, internal stakeholders, and external partners across the business for potential social media marketing collaborations
Support with social media strategies and campaigns across Fitch Group businesses
Support the Social lead with specific projects and initiatives
Design and deliver organic social media campaigns to support Fitch Ratings objectives, leveraging best practice methods, paid experience also preferable, with knowledge of ABM
Work with the Social lead on the internal social media policy and support all social media monitoring and listening requirements. Coordinate with Risk and Compliance teams as needed.
Analyze, monitor, and report on social media campaign performance metrics, effectiveness, and business impact. Provide insights and recommendations to stakeholders and business marketing teams to make more informed decisions and refine strategies to improve engagement and reach
Ensure timely delivery of reports, working with partners and colleagues to pull relevant information together
Lead, manage and evolve Fitch Ratings Social Media ambassador program, providing support and best practice guidance to the ambassadors.
Build and develop our employee advocacy programme
Lead on the social media content calendar to feed into our advocacy initiative
Produce high quality social media content, leveraging existing web site content, research, video, thought-leadership articles, and product collateral, with internal stakeholders
Moderate and interact with posts from Fitch’s followers, clients, customers, ambassadors, key influencers encouraging ongoing discussion to grow Fitch’s online community
Ensure all content is accurate, relevant and compliant with industry standards and internal social media policies
Stay abreast of industry trends and key competitors’ social media and communities to identify areas of opportunity
Collaborate with design/creative and content teams to create innovative social media content that drive authentic engagement, ensuring brand visual and tone consistency
Stay abreast of industry trends and key competitors’ social media and communities to identify areas of opportunity
Stay up-to-date with current technologies and best practices in social media, design tools and applications

FAQs

What is the job title for this position at Fitch Group?

The job title is Social Media Community Manager.

Where is this position based?

The position is based out of the Toronto office, although other hub cities may be considered.

What type of company is Fitch Group?

Fitch Group is a global leader in financial information services and is committed to inclusivity and diversity within its workplace.

What are the main responsibilities of the Social Media Community Manager?

The main responsibilities include managing social media across various platforms, developing and executing social media strategies, analyzing campaign performance, and leading the social media ambassador program.

What qualifications are needed for this role?

A bachelor’s degree in marketing, communications, or a similar field, along with 3+ years of marketing experience, particularly in managing social media platforms, is needed.

Is prior experience in B2B financial services preferred?

Yes, prior experience in B2B financial services is considered a plus.

What social media platforms will the Social Media Community Manager be managing?

The Social Media Community Manager will manage platforms including LinkedIn, Twitter, Facebook, and Instagram.

Are there opportunities for professional development at Fitch Group?

Yes, Fitch Group encourages professional and personal support through its Employee Resource Groups (ERGs) and offers opportunities for employees to connect and grow.

What skills are necessary for this role?

Necessary skills include exceptional writing and communication abilities, strong analytical skills, proficiency with social media management tools, and the ability to collaborate with various stakeholders.

Does Fitch Group have a focus on diversity and inclusion?

Yes, Fitch Group has a strong commitment to diversity, equity, and inclusion, and actively encourages its employees to bring their authentic selves to work.

What benefits does Fitch Group offer?

Fitch Group offers the opportunity to be part of an amazing team, work with multiple stakeholders, and drive initiatives within an inclusive work environment.

Is this role focused on organic social media strategies only?

No, the role involves both organic and paid social media strategies.

Will the Social Media Community Manager need to report on campaign metrics?

Yes, the manager will analyze, monitor, and report on social media campaign performance metrics and provide insights to stakeholders.

Is there a support system for employee advocacy at Fitch Group?

Yes, the role will involve building and developing an employee advocacy program as well as managing a social media ambassador program.

myGwork - LGBTQ+ Business Community

The business community for LGBTQ+ professionals, graduates, inclusive employers and advocates for workplace equality.

Technology

Industry

11-50

Employees

2014

Founded Year

Mission & Purpose

myGwork is the largest global platform for the LGBTQ+ business community. Our mission is to make the workplace more inclusive for all by providing individual users and partner organizations access to a wide eco-system of services, including job opportunities, training, mentoring, employer branding, and free community events. Joining the platform is free for individual members, which supports myGwork’s goal of ensuring that the platform's benefits are as accessible and as far-reaching as possible. Corporate members get a tailored service, with carefully curated product packages to help them achieve all their DE&I goals. myGwork organizes two annual events, WorkFair – the largest virtual global career fair for the LGBTQ+ professionals, graduates and students, and WorkPride – a week-long global conference for the LGBTQ+ business community and allies during Pride Month. The company also recently launched the myGwork Academy, delivering practical and relevant LGBTQ+ training education to help create inclusive workplaces for all.