SOCIAL MEDIA CONTENT PRODUCER

DP World

Jan 23

Applications are closed

Job
Full-time
Senior Level
Marketing
Media & Journalism
Dubai

Requirements

Essential Qualification: Bachelor’s degree in marketing, communications, journalism or a related field. The paramount qualification is a proven track record of 7+ years in senior marketing or communications editorial roles, ideally, in B2B contexts, in multinationals, and with demonstrated experience in a dynamic and fast paced environment.
The requirement is for an experienced practitioner in planning and implementing content calendars or campaigns - with evidence of creativity, innovation and the ability to link the development of reputational capital with commercial performance.
Thorough understanding of the social media landscape and platforms and their best practices.
Experience with social media management / analytics / listening tools is a must, while knowledge of social media advertising platforms would be a plus.
Ability to use analytics tools to monitor key performance metrics such as traffic, engagement, and conversion rates, and recommendations for optimization
Experience of project management within complex situations and environments is essential, as is the capability to deliver against agreed objectives and targets.
Commercial acumen and experience in the analysis and use of both quantitative and qualitative data and insights is essential.
The successful candidate will be a self-starter, who proactively identifies issues and opportunities with minimal supervision. Able to have a proactive hands-on approach as well as taking a step back and thinking long-term. Excellent time management and organizational skills, multi-tasker, willing to take the initiative. Able to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions. A willingness to push thinking, attack issues from multiple angles and stretch to provide outstanding brand solutions. Accuracy and excellent attention to detail.
The successful candidate will be well-educated to tertiary level. A high level of proficiency in both spoken and written English is essential. Knowledge of Arabic is a bonus.
Uncompromising standards of personal integrity and maturity of judgement must, of course, meet the requirements of all DP World personnel.

Responsibilities

The purpose of the Social Media Content Producer is to collaborate closely with the Senior Manager in elevating the company's digital footprint and enhancing stakeholder engagement through the development of strategic content for digital and social media platforms for all GCC Businesses.
This role assumes responsibility for creation and management of engaging and insightful LinkedIn content for C-Suite executives, showcasing their industry leadership, strategic vision and positioning them as thought leaders within their specific industry. They will also provide advice and support to approved spokespeople across the business on the use of digital platforms.
By closely collaborating with senior leaders in the business and aligning with the UAE 5-year Business and Communications Plans, the Social Media Content Producer will take ownership of the creative process for the development of content for digital and social campaigns. This pivotal aspect of the role involves identifying opportunities for thought leadership and crafting compelling, high-quality copy for a variety of formats such as blogs, articles, short-form videos, infographics, and more.
They will also evaluate the effectiveness of digital communication channels and develop strategies for optimization and improvement, leading the creation of multimedia content, including short-form videos, collaborating with internal and external creative teams to deliver high-quality visual content.
The role supports the GCC regional Brand & Communications Plan and operates within the overall strategic framework of the Group Business Strategy, Brand Purpose, Sustainability Strategy and the Global Reputation and Brand Plan. Crucially the position works closely with DP World Businesses to ensure alignment and support for commercial objectives; and ensures that all activities are ‘on-brand’ and compliant with all DP World brand rules and guidelines.
The Social Media Content Producer has superior research and editorial skills, with a particular emphasis for writing content for different external and internal digital platforms. They should clearly demonstrate examples of their experience in monitoring industry trends and current events to curate relevant content.
They will collaborate with a wide range of internal constituencies: of course, working closely with specialist Communications colleagues across all disciplines at both central and regional levels, but also, directly with the Businesses leaders to determine their requirements; and, with other Functions.

FAQs

What is the main purpose of the Social Media Content Producer role?

The main purpose of the Social Media Content Producer role is to collaborate with the Senior Manager to enhance the company's digital footprint and stakeholder engagement through the development of strategic content for digital and social media platforms for all GCC Businesses.

What key responsibilities does the Social Media Content Producer have?

The key responsibilities include creating and managing engaging LinkedIn content for C-Suite executives, advising approved spokespeople on digital platform usage, developing creative content for digital and social campaigns, evaluating the effectiveness of communication channels, and ensuring alignment with the regional Brand & Communications Plan.

What qualifications are required for this position?

A Bachelor's degree in marketing, communications, journalism, or a related field is essential, along with a proven track record of 7+ years in senior marketing or communications editorial roles, ideally in B2B contexts, and experience in a dynamic, fast-paced environment.

Is experience in social media management necessary for this role?

Yes, thorough understanding of the social media landscape, platforms, and best practices is essential, along with experience using social media management, analytics, and listening tools.

What skills are important for the Social Media Content Producer?

Important skills include creativity, attention to detail, time management, excellent verbal and non-verbal communication, problem-solving abilities, and being technology savvy.

Is proficiency in languages other than English a requirement?

A high level of proficiency in both spoken and written English is essential, while knowledge of Arabic is considered a bonus.

Are there any specific competencies expected from the successful candidate?

Yes, the candidate should demonstrate commercial acumen, project management skills in complex environments, proactive problem-solving abilities, and the capacity to deliver against objectives and targets.

Do the responsibilities of this role involve collaboration with other teams?

Yes, the Social Media Content Producer will collaborate with a wide range of internal and external constituencies, including specialist Communications colleagues, business leaders, and creative teams.

What is the importance of research skills in this position?

Superior research and editorial skills are vital for monitoring industry trends, curating relevant content, and crafting compelling copy for various formats to enhance thought leadership.

What is the expected work pace for this role?

The role is expected to operate in a dynamic and fast-paced environment, requiring the candidate to manage multiple tasks and projects effectively.

DP World

We make trade flow, to change what’s possible for everyone.

Transportation

Industry

10,001+

Employees

2005

Founded Year

Mission & Purpose

We exist to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally. With a dedicated, diverse and professional team of more than 103,000 employees spanning 75 countries on six continents. We are pushing trade further and faster towards a seamless supply chain that’s fit for the future. We’re rapidly transforming and integrating our businesses – Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades. We make trade flow, to change what’s possible for everyone.