FAQs
What are the primary responsibilities of the Social Media Coordinator?
The primary responsibilities include operating the Hawks Shop Instagram account, creating branded content, engaging with the audience, communicating with the marketing department, executing product launches and promotions, ensuring consistent messaging across platforms, developing an Instagram posting schedule, photographing products, tracking campaign performance, and researching strategies to connect with fans.
Is prior experience in social media management required for this position?
While the job description does not specify required experience, it is implied that familiarity with social media management and marketing strategies will be beneficial for the role.
What qualities are we looking for in a candidate?
We are looking for an enthusiastic lover of sports and live entertainment, someone who has a passion for engaging with people, is helpful and knowledgeable about the Atlanta Hawks and State Farm Arena, enjoys working in a dynamic team, and is committed to enhancing team productivity.
Who will I be reporting to in this role?
You will work directly with the Director of Retail Design & E-commerce.
Are there opportunities for growth within the organization?
While the job description does not explicitly mention growth opportunities, we are dedicated to continuously enhancing the effectiveness of our team, which can lead to potential career advancements.
What platforms will the Social Media Coordinator be responsible for?
The primary platform will be Instagram, specifically the Hawks Shop account, but the role will also involve ensuring consistent messaging across other marketing channels.
Are there specific metrics that the Social Media Coordinator will need to track?
Yes, the role involves tracking and analyzing the performance of marketing campaigns to measure success and identify areas for improvement.
Will there be a need to engage with the audience directly?
Yes, engaging with the audience and creating meaningful interactions is a key responsibility of this position.
Is there a focus on innovative strategies for fan engagement?
Yes, researching innovative strategies to connect with fans in alignment with the Hawks Shop brand is a part of the role.
Do you offer any training or onboarding for new employees?
The job description does not specify training or onboarding details, but it is common for organizations to provide these to ensure new hires are well-prepared for their roles.