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Social Media Coordinator, Retail

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Sports & Fitness
  • Atlanta

AI generated summary

  • You must be passionate about sports and live entertainment, eager to create memorable experiences, and committed to teamwork and guest engagement at all times.
  • You will manage Instagram content, communicate with marketing, execute product launches, ensure consistent messaging, analyze campaign performance, and innovate fan engagement strategies.

Requirements

  • In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
  • An enthusiastic lover of sports, live entertainment, and people.
  • You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests.
  • You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena.
  • You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team.
  • Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

Responsibilities

  • Operates the Hawks Shop Instagram, @atlhawksshop, in creating branded content, engaging with audience, and staying atop of the latest trends for relevancy
  • Handles communication with marketing department to provide campaign assets, timeline, and proper messaging
  • Responsible for the execution of all product launches and promotions across marketing channels
  • Ensure that digital and retail messaging is consistent across all platforms to drive traffic and brand awareness
  • Develop a consistent Instagram posting schedule considering customer engagement and metrics
  • Photograph product lay downs to produce web ready images for hawksshop.com
  • Track and analyze the performance of marketing campaigns, providing reports, and insights to measure success and identify areas for improvement
  • Research ways to connect with fans through innovative strategies that align with the Hawks Shop brand

FAQs

What are the primary responsibilities of the Social Media Coordinator?

The primary responsibilities include operating the Hawks Shop Instagram account, creating branded content, engaging with the audience, communicating with the marketing department, executing product launches and promotions, ensuring consistent messaging across platforms, developing an Instagram posting schedule, photographing products, tracking campaign performance, and researching strategies to connect with fans.

Is prior experience in social media management required for this position?

While the job description does not specify required experience, it is implied that familiarity with social media management and marketing strategies will be beneficial for the role.

What qualities are we looking for in a candidate?

We are looking for an enthusiastic lover of sports and live entertainment, someone who has a passion for engaging with people, is helpful and knowledgeable about the Atlanta Hawks and State Farm Arena, enjoys working in a dynamic team, and is committed to enhancing team productivity.

Who will I be reporting to in this role?

You will work directly with the Director of Retail Design & E-commerce.

Are there opportunities for growth within the organization?

While the job description does not explicitly mention growth opportunities, we are dedicated to continuously enhancing the effectiveness of our team, which can lead to potential career advancements.

What platforms will the Social Media Coordinator be responsible for?

The primary platform will be Instagram, specifically the Hawks Shop account, but the role will also involve ensuring consistent messaging across other marketing channels.

Are there specific metrics that the Social Media Coordinator will need to track?

Yes, the role involves tracking and analyzing the performance of marketing campaigns to measure success and identify areas for improvement.

Will there be a need to engage with the audience directly?

Yes, engaging with the audience and creating meaningful interactions is a key responsibility of this position.

Is there a focus on innovative strategies for fan engagement?

Yes, researching innovative strategies to connect with fans in alignment with the Hawks Shop brand is a part of the role.

Do you offer any training or onboarding for new employees?

The job description does not specify training or onboarding details, but it is common for organizations to provide these to ensure new hires are well-prepared for their roles.

#TrueToAtlanta

Entertainment & Media
Industry
201-500
Employees
1968
Founded Year

Mission & Purpose

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League).