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SOCIAL MEDIA MANAGER

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Red Bull

10d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Media & Journalism
  • Madrid
  • Quick Apply

AI generated summary

  • You need 4+ years in social media, a relevant degree, deep digital knowledge, strong communication skills, leadership ability, attention to detail, and fluency in English & Spanish.
  • You will set social strategy, manage content calendars, define KPIs, lead community management, produce local content, and adapt trends to enhance audience engagement across platforms.

Requirements

  • At least 4 years experience running top tier social media accounts, planning the content, overseeing the production, and posting.
  • University Degree Communications, Journalism, Film Studies or similar.
  • Deep knowledge of social copywriting and community management. Best in class digital industry knowledge.
  • Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.
  • Has a constant sense of online trends and knows how to drive Word of Mouth online.
  • Extensive administration skills and love for details.
  • Curious, open, creative.
  • Problem solver.
  • The ability to work well within a large, international organization.
  • Excellent leadership and team management skills, good presenter and motivator.
  • Exceptional communication and interpersonal skills.
  • Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media.
  • Fluent english & spanish, written and spoken.

Responsibilities

  • Works with the Head of Programming to set the social strategy
  • Understand and sets the role of every channel, adjusting the tone and purpose.
  • Defines the right posting frequency and format to improve the reach and engagement on social platforms.
  • Sets and the KPIs that will allow to understand if the goals are being accomplished and adjust accordingly if they are not.
  • Collaborate with Media Network, Culture and Sports to develop the best social strategy to accomplish Red Bull’s brand and mission.
  • Owns the publishing calendar for all social media output in Spain
  • Develop and produce social first content concepts around Red Bull´s marketing mix, focusing on local relevance.
  • Makes sure the calendar is aligned with the needs of the whole Marketing and Media Network teams. Lead the programming team to make sure the items on the calendar are posted as planned.
  • Uses the right mix of local and global content to ensure year-long audience engagement.
  • Defines the community management strategy
  • Needs to improve the 1:1 relation with our audience, developing the community management strategy for the intern to execute.
  • Uses Red Bull´s assets to get closer to our consumers, managing thorough our already existing channels and creating new ones if needed.
  • Develop and posts innovative high-quality content
  • Knows and understand the trends to apply them to Red Bull´s posting strategy if makes sense.

FAQs

What platforms will the Social Media Manager oversee?

The Social Media Manager will oversee social media accounts across platforms such as TikTok, Instagram, X (formerly Twitter), YouTube, and Twitch.

How many years of experience are required for this position?

At least 4 years of experience running top-tier social media accounts, planning content, overseeing production, and posting are required.

What educational qualifications are needed for this role?

A University Degree in Communications, Journalism, Film Studies, or a similar field is required.

Are bilingual skills necessary for this position?

Yes, fluency in both English and Spanish, written and spoken, is required.

Will the Social Media Manager be involved in content creation?

Yes, the Social Media Manager will develop and produce social-first content concepts around Red Bull’s marketing mix.

Is travel required for this job?

Yes, travel is expected for approximately 25% of the time.

What kind of skills are necessary for community management in this role?

Deep knowledge of social copywriting and community management skills are essential.

What personal traits are encouraged for candidates?

Candidates should be curious, open, creative, and have strong problem-solving abilities.

Will the Social Media Manager need to collaborate with other teams?

Yes, the Social Media Manager will collaborate with Media Network, Culture, and Sports to develop social strategies.

What is the importance of online trends in this role?

Understanding online trends is vital to apply them effectively to Red Bull’s posting strategy and to drive Word of Mouth online.

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.