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Social Media Manager

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Poundland & Dealz

7d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You need experience in social media, proficiency in platforms and analytics, strong content creation skills, trend awareness, excellent communication, organization, and a proactive, self-starting attitude.
  • You will strategize, manage content, engage with the community, collaborate with influencers, spot trends, analyze campaigns, and coordinate with PR and media teams for cohesive messaging.

Requirements

  • Proven experience in a social media role, ideally within retail or marketing.
  • Proficiency across social platforms, web tools, and analytics.
  • Strong content creation skills with an eye for detail and innovation.
  • Ability to identify and leverage trends effectively.
  • Excellent verbal and written communication skills.
  • A proactive, team-oriented approach with the ability to work cross-functionally.
  • Highly organised and able to manage multiple projects in a fast-paced environment.
  • A self-starter with the tenacity to bring ideas to life.

Responsibilities

  • You'll be at the forefront of our digital presence as our Social Media Manager. Your role will include:
  • Strategising and Leading: Develop and execute social media strategies for Poundland and Dealz to boost engagement and follower growth.
  • Content Management: Oversee the social content calendar, ensuring alignment with our activity plan and brand voice.
  • Creative Excellence: Collaborate with internal teams and freelancers to produce high-quality content, including videos, images, and GIFs.
  • Community Engagement: Respond to and interact with fans, manage user-generated content, and nurture online advocacy groups like the Poundland Appreciation Society.
  • Influencer Collaboration: Build relationships with key influencers to amplify our brand reach.
  • Trend Spotting: Identify opportunities in trends and news to enhance our reputation and keep us ahead in the social landscape.
  • Analytical Insights: Manage paid social campaigns and evaluate performance to optimise our strategies.
  • Cross-functional Coordination: Work closely with PR, customer service, and media teams to ensure cohesive brand messaging.

FAQs

What are the main responsibilities of the Social Media Manager?

The main responsibilities include strategising and leading social media initiatives, managing content calendars, overseeing content creation, engaging with online communities, collaborating with influencers, identifying trends, and analyzing performance metrics.

What qualifications are necessary to apply for this position?

Candidates should have proven experience in a social media role, ideally within retail or marketing, proficiency across social platforms and analytics, strong content creation skills, excellent communication abilities, and a proactive, organized approach.

Is there an opportunity for professional development in this role?

Yes, the company offers a comprehensive induction plan and opportunities for in-house development programmes and qualifications through an apprenticeship programme.

What kind of benefits does this job offer?

Benefits include generous holiday allowance, family-friendly benefits, life assurance cover, a health & wellbeing programme, exclusive store discounts, and a contributory pension scheme, among others.

How important is community engagement in this role?

Community engagement is crucial as the Social Media Manager will be responsible for interacting with fans, managing user-generated content, and nurturing online advocacy groups.

What is the work environment like?

The role is based in Walsall with a hybrid working model, allowing for a combination of remote and on-site work.

Are there any specific tools or platforms that the Social Media Manager should be proficient in?

Yes, proficiency in social media platforms, web tools, and analytics is required for effective performance in this role.

Can I expect to earn bonuses in this role?

Yes, there is a bonus potential that rewards hard work and achievements.

What types of content will I be responsible for creating?

The Social Media Manager will create various types of content, including videos, images, and GIFs, ensuring high quality and alignment with brand voice.

How does Poundland define its core values?

Poundland's core values revolve around loving customers, caring for colleagues, and protecting financial resources, aiming to create a supportive and value-driven environment.

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Poundland & Dealz

Creating Amazing Value Everyday

Retail & Consumer Goods
Industry
10,001+
Employees
1990
Founded Year

Mission & Purpose

The Poundland Story. Everything for £1 was the idea of our founders in 1990 and we’ve grown to become one of the largest discount & value retailers in the UK, with thousands of great products at £1 across over 500 stores… and sometimes we offer special promotions and products at other prices. We work hard to bring you amazing value products every day with over two-thirds being sourced from the UK.