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Social Media Platform Manager - UK

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Netflix

10d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 8+ years in social media and community management, a creative eye, passion for entertainment, deep internet culture knowledge, strong local insights, and excellent organizational skills.
  • You will manage Facebook and Instagram for UK, set strategies, oversee content schedules, support Title Social Managers, engage in events, boost audience growth, and innovate with social trends.

Requirements

  • 8+ years experience running social channels at a brand or publisher
  • 8+ years experience of community management and audience development at a brand/publisher
  • A strong eye for creative, understanding what makes online audiences laugh, cry, debate, and ultimately share
  • Passion for entertainment
  • Deep understanding of internet culture, and the distinct demands of different social platforms
  • Strong local culture and consumer expertise
  • Experience in partnering with creatives
  • Ability to work cross-functionally, with the confidence to argue your point of view and sell your vision
  • Excellent organisational skills
  • Spirit of curiosity - an obsessive interest in what other brands and publishers are doing in the space

Responsibilities

  • Lead @NetflixUK on Facebook and Instagram. Lead on the UK contributions to global YouTube channels, including Netflix, Still Watching Netflix, and Netflix Sports.
  • Set the strategy for the above channels, considering how they fit into the wider business strategy
  • Manage the publishing schedule for each of the above channels
  • Co-manage the retained reactive agency relationship - setting context, briefing them, and feeding back on their creative assets in real-time.
  • Be a creative partner to the Title Social Managers, supporting them with reviewing creative ideas and edits for campaign assets that will run on your channels
  • Jump into Netflix events, marketing activations, and industry events (i.e. London Film Festival, BAFTA) to support on covering them across our channels
  • Share your knowledge of the channels and audiences with cross-functional teams. Be the expert on your audiences and platforms.
  • Be a relentless champion of audience growth. Share your wins and fails, always seeking to maximise engagement and brand love.
  • Keep a particularly close eye on titles that don’t have Marketing support. Sometimes under-the-radar titles pop unexpectedly, and we need to pivot in at speed.
  • Try new things. Use the features of the platforms or habits of the audiences to create bold, exciting moments.
  • Stay alert to social trends, with consideration for how we stay industry leading in our approach to social media. Consider other platform opportunities and how we engage fans across the internet.

FAQs

What platforms will the Social Media Platform Manager oversee?

The Social Media Platform Manager will oversee Facebook and Instagram, as well as co-manage YouTube channels.

What are the primary goals of the Platform Manager?

The primary goals of the Platform Manager are to increase audience engagement and drive audience growth while ensuring the channels are healthy spaces for promoting all areas of the Netflix business.

What experience is required for this position?

The position requires 8+ years of experience running social channels and community management/audience development at a brand or publisher.

What creative skills are needed for this role?

A strong eye for creative content is essential, along with the ability to understand what resonates with online audiences and motivates them to share content.

Is knowledge of local culture important for this role?

Yes, a deep understanding of local culture and consumer expertise is important for connecting with the target audience effectively.

Will the Platform Manager need to attend events?

Yes, the Platform Manager will jump into Netflix events, marketing activations, and industry events to cover them on the channels.

What type of content will the Platform Manager need to optimize?

The Platform Manager will need to optimize content for each platform, both practically and with best-practice creative principles in mind.

What qualities are sought in candidates for this position?

Candidates should be highly driven, self-motivated, organized, excellent communicators, creative, and have an instinct for good social creative.

How does Netflix approach diversity and inclusion in the hiring process?

Netflix is an equal-opportunity employer that celebrates diversity and strives to create a meaningful interview experience for all candidates, ensuring no discrimination based on various factors.

What is the role of the Platform Manager in terms of agency relationships?

The Platform Manager will co-manage the retained reactive agency relationship by setting context, briefing the agency, and providing feedback on their creative assets in real time.

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Netflix

Where you come to do the best work of your life. Follow @WeAreNetflix on Twitter, IG, Facebook, & Youtube for more

Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.