FAQs
What is the primary focus of the Digital Promotions Impact Manager role?
The primary focus is to evaluate the effectiveness of digital marketing campaigns, model anticipated outcomes, estimate gross adds, and analyze performance data for digital promotions within Verizon Business Group.
What qualifications are required for this position?
Candidates need a Bachelor’s degree or four or more years of relevant work experience, including experience in digital/e-commerce and managing promotions.
Is experience with data analysis important for this role?
Yes, strong communication skills and the ability to convey complex data concepts in business terms are essential, along with relevant experience in analyzing data.
What does 'CPIGA' stand for and why is it important?
CPIGA stands for Cost per Incremental Gross Add, and it is important for gauging the efficiency of each digital marketing campaign.
Will I need project management skills for this role?
Yes, experience with project management and the ability to assist with national projects, including writing user stories and monitoring activities, is required.
Are there opportunities for professional development in this position?
Yes, candidates who possess a Master’s Degree or Project Management Certification are considered even better qualified, indicating opportunities for growth.
How does Verizon value diversity and inclusion in the workplace?
Verizon is committed to a collaborative and inclusive environment that encourages authenticity and fosters a sense of belonging, ensuring everyone feels valued and connected.
What is the work schedule for this position?
The scheduled weekly hours are 40 hours per week, and it is a hybrid role with a combination of remote work and assigned office days.
Who will I be communicating and collaborating with in this role?
You will be working independently while also leading cross-functional teams and collaborating with various stakeholder organizations.
Should I apply if I don't meet all the qualifications listed?
Yes, Verizon encourages applicants to apply even if they do not meet every qualification, as they value diverse experiences and perspectives.