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Spec-Prod Dev/Mgt

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Verizon

7d ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Chennai

AI generated summary

  • You need a bachelor’s degree or 4 years of experience, expertise in digital/e-commerce, strong communication skills, and proven project management abilities, ideally with analytics experience.
  • You will analyze promo spend, create visual performance reports, forecast promotions, assist in project management, write promotional briefs, and manage legal approvals for new campaigns.

Requirements

  • Bachelor’s degree or four or more years of work experience.
  • Four or more years of relevant work experience.
  • Experience in digital/e-commerce.
  • Demonstrated ability to work independently as a self-starter and lead cross-functional teams.
  • Strong communication skills with the aptitude to convey complex data concepts in business terms.
  • Experience with managing and launching promotions.
  • Even better if you have one or more of the following:
  • Master’s Degree.
  • Project Management Certification.
  • Experience analyzing Adobe Analytics and Tableau dashboards.
  • Ability to work in a cross-functional team environment with changing evolving roles and responsibilities.
  • Experience collaborating and partnering with stakeholder organizations.
  • Ability to exert leadership and influence in a matrix organization structure.
  • Strong financial and business acumen with understanding of how marketing metrics deliver against revenue and margin targets.
  • Demonstrated ability to drive projects to successful completion.

Responsibilities

  • Monitoring reports and dashboards daily to identify opportunities to optimize promo spend by reallocating funds from underperforming campaigns to performant ones, or by recommending completely new promotions.
  • Creating easy to understand visual representations of promotional performance and providing updates to various levels of management and promotional understanding/experience.
  • Becoming an SME in digital promotions including the ability to rapidly and accurately forecast new promotional concepts.
  • Assisting with national projects as needed including basic project management, writing user stories, monitoring GTM activities and testing.
  • Writing promotional briefs, intake content and basic copywriting for quarterly resets.
  • Managing legal approvals as needed for new capabilities and initial drafting of T&Cs for new promotions.

FAQs

What is the primary focus of the Digital Promotions Impact Manager role?

The primary focus is to evaluate the effectiveness of digital marketing campaigns, model anticipated outcomes, estimate gross adds, and analyze performance data for digital promotions within Verizon Business Group.

What qualifications are required for this position?

Candidates need a Bachelor’s degree or four or more years of relevant work experience, including experience in digital/e-commerce and managing promotions.

Is experience with data analysis important for this role?

Yes, strong communication skills and the ability to convey complex data concepts in business terms are essential, along with relevant experience in analyzing data.

What does 'CPIGA' stand for and why is it important?

CPIGA stands for Cost per Incremental Gross Add, and it is important for gauging the efficiency of each digital marketing campaign.

Will I need project management skills for this role?

Yes, experience with project management and the ability to assist with national projects, including writing user stories and monitoring activities, is required.

Are there opportunities for professional development in this position?

Yes, candidates who possess a Master’s Degree or Project Management Certification are considered even better qualified, indicating opportunities for growth.

How does Verizon value diversity and inclusion in the workplace?

Verizon is committed to a collaborative and inclusive environment that encourages authenticity and fosters a sense of belonging, ensuring everyone feels valued and connected.

What is the work schedule for this position?

The scheduled weekly hours are 40 hours per week, and it is a hybrid role with a combination of remote work and assigned office days.

Who will I be communicating and collaborating with in this role?

You will be working independently while also leading cross-functional teams and collaborating with various stakeholder organizations.

Should I apply if I don't meet all the qualifications listed?

Yes, Verizon encourages applicants to apply even if they do not meet every qualification, as they value diverse experiences and perspectives.

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