FAQs
What is the primary responsibility of the Specialist - E.Commerce Marketing?
The primary responsibility of the Specialist - E.Commerce Marketing is to oversee digital marketing for e-commerce channels and manage marketplace activities to enhance brand recall and drive sales.
Where is this role based?
This role is based out of Bangalore.
Who will the Specialist report to?
The Specialist will report to the Section Head - Digital Marketing and has a dotted line reporting to the Head of E-Commerce.
Is this a team or individual role?
This is an individual contribution role requiring hands-on experience.
What types of marketing experience are required for this position?
The position requires a complete understanding of ads running on Marketplaces and performance marketing specifically on Meta and Google platforms.
What are the key result areas for this role?
The key result areas include initiating email and SMS campaigns, executing ads, strategizing media plans, managing performance marketing agencies, and overseeing advertising activities on marketplaces.
How will the Specialist collaborate with other teams?
The Specialist will collaborate with the finance team for ad payment processing, graphic designers for creatives, and the social media team to calendarize and execute posts for the DTC site.
What is expected in terms of campaign management?
The Specialist is expected to plan, manage campaigns, review performance metrics, and optimize campaigns on different platforms to uplift brand imagery and premium positioning.
Will the Specialist be involved in marketplace advertising?
Yes, the Specialist will manage end-to-end advertising activities for marketplaces like Flipkart, Amazon, and Myntra.
Is there a specific focus on enhancing brand positioning?
Yes, the Specialist will individually strategize and optimize campaigns to uplift the brand's imagery and premium positioning on various platforms.