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Specialist, Field Marketing

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Red Bull

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    People, HR & Administration
  • Sacramento

AI generated summary

  • You need 1-3 years of marketing experience, team leadership skills, analytical and project management abilities, a creative mindset, a bachelor's degree, English fluency, and a valid US driver’s license.
  • You will drive consumer engagement on campuses, manage Student Marketeers, oversee events, implement local initiatives, and ensure effective sampling and logistics support.

Requirements

  • 1-3 years marketing experience
  • Experience in leading teams and managing people
  • Leadership, motivation and ability to cultivate a team environment.
  • Analytical, planning, budgetary and project management competencies.
  • Creative mind with a track record of putting new ideas into practice and assessing results.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Must have valid US driver’s license

Responsibilities

  • Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions. Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university. Work with your team to create exciting and relevant university initiatives that build brand and can love among students. Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program. Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base. Manage sampling requests externally and internally, ensuring these align with wider priorities. Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
  • Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities. Implement and uphold the national recruitment, on-boarding and training modules for consistency. Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers. Lead a strong Team Leader program.
  • Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation. Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus. Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull. Be instrumental in the implementation of national and global events/projects with excellence. Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
  • Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives. Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early. Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’). Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
  • Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. Drive efficiencies in our programs, using program tools to ensure we are set up for success. Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management. Support the national operations team to manage product stock with discipline. Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.

FAQs

What is the main responsibility of the Field Marketing Specialist?

The main responsibility of the Field Marketing Specialist (FMS) is to support the Field Marketing Manager in driving Red Bull's brand presence within their local market by gathering key insights, building networks, and implementing innovative marketing initiatives in alignment with global and national strategies.

What qualifications are required for this position?

Applicants should have 1-3 years of marketing experience, experience in leading teams, a Bachelor's degree or equivalent work experience, analytical and project management skills, and must be fluent in English. A valid U.S. driver's license is also required.

Is experience managing people essential for this role?

Yes, experience in leading teams and managing individuals is essential, as the FMS will coach and empower Student Marketeers.

What opportunities for advancement are available for top-performing Student Marketers?

The position allows for the development of pipeline opportunities for top-performing Student Marketers, potentially leading to further career advancement within the company.

What is the expected salary range for this role?

The base salary range for this position is $65,000 to $85,000, plus cash incentives, and actual salary offers may vary based on work experience.

Are there benefits provided by Red Bull North America for this position?

Yes, current benefits include comprehensive medical, dental, and vision plans, a 401k match, family leave, PTO and paid holiday schedule, pet, legal and life insurance, and tuition reimbursement.

Is knowledge of another language advantageous for this role?

Yes, while not required, additional language skills are considered an advantage for this position.

Does this position require a specific work authorization status?

Yes, the position is open to U.S. citizens, U.S. permanent residents, or individuals authorized to work in the United States on a valid visa.

How important is creativity in this role?

Creativity is crucial in this role since the FMS is expected to develop and execute new ideas that are locally relevant and to lead the creative process with Student Marketers.

Will I be required to perform sampling requests?

Yes, the FMS will manage sampling requests externally and internally, ensuring they align with wider marketing priorities.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.