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Sports Marketing Graduate

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Red Bull

6d ago

  • Job
    Full-time
    Entry Level
  • Marketing
    Sports & Fitness
  • Munich

AI generated summary

  • You need a Bachelor’s or Master’s degree, strong academics, relevant experience, a go-getter attitude, excellent communication skills, and fluency in German and English.
  • You will support sports marketing projects, assist in event planning, manage athlete programs, and help organize gaming events while generating innovative insights for cross-departmental initiatives.

Requirements

  • Bachelor's degree or Master's degree
  • Proven excellence in your academic life
  • Relevant work or internship experience is a plus
  • A history of pursuing personal passions, extra-curricular achievements
  • Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
  • Open and solution-oriented mindset, with excellent communication skills
  • Fluent in German and English (written, spoken)

Responsibilities

  • Get to know the world of sports marketing (event, athletes, gaming) within a Red Bull country organization.
  • Generate insights and new/unexpected ideas by thinking creatively and out-of-the-box to support cross-departmental sports marketing projects and initiatives.
  • Define and develop an overarching project to be presented to the respective department heads at the end of the program.
  • Get to know the sport event business by supporting the team in big events (yearly highlight events). Learn to organize and execute an efficient event planning on a professional level and work closely with the internal project team, external agencies, athletes, and participants. Develop an understanding of the day-to-day event business that includes for example production, activation, participant services and budget controlling.
  • Develop a deep understanding in designing & establishing a targeted, credible, and efficient athletes & club marketing program by supporting our Athletes & Club Marketing Team in managing the athletes and realizing athletes’ projects, initiatives & activations. Drive innovation and support to set up a strong and efficient network in the national athletes’ scene.
  • Deep dive into the world of Red Bull’s Gaming Marketing by supporting the National Gaming Manager. Assist in organizing gaming events by taking over defined parts of major event productions and realize smaller initiatives and gaming projects on your own.

FAQs

What is the duration of the Red Bull Graduate Program for Sports Marketing?

The Red Bull Graduate Program for Sports Marketing is 18 months long.

When does the Graduate Program start?

The Graduate Program starts in July 2025.

What kind of projects will I be involved in during the program?

You will support cross-departmental sports marketing projects in areas such as events, athlete marketing, and gaming, as well as develop an overarching project to be presented to department heads at the end of the program.

Is prior work experience necessary for applying?

While relevant work or internship experience is a plus, it is not a strict requirement for applying.

What qualifications do I need to apply?

You need a Bachelor's degree or Master's degree, along with proven excellence in your academic life.

What languages do I need to be fluent in to apply for this role?

You need to be fluent in German and English, both written and spoken.

How does Red Bull define the ideal candidate for this program?

The ideal candidate will have an entrepreneurial spirit with a "go-getter" mentality, an open and solution-oriented mindset, excellent communication skills, and a history of pursuing personal passions and extracurricular achievements.

Will I have the opportunity to work with athletes during the program?

Yes, you will support the Athletes & Club Marketing Team in managing athletes and realizing their projects and initiatives.

What kind of events will I be working on?

You will support the team in organizing and executing big annual events and gain experience in event planning and execution on a professional level.

Is there an emphasis on creativity in this role?

Yes, the program encourages generating insights and new ideas through creative and out-of-the-box thinking to support various sports marketing initiatives.

What is the company’s stance on diversity and inclusion?

Red Bull values diversity and supports people in developing their potential and strengths, and the job advertisement is aimed at all individuals equally, regardless of age, skin color, religion, gender, sexual orientation, or origin.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.