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Sr Analyst-Customer Insights

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Mooresville

AI generated summary

  • You need a Bachelor's in Business or related field, 3-5 years in market research and customer insights, ideally with a Master's, plus experience in retail.
  • You will develop research plans, lead analysis projects, integrate data for strategic insights, and communicate findings to drive business decisions while managing research suppliers.

Requirements

  • Bachelor's Degree Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field
  • 3-5 years' experience in market research field
  • 3-5 years of Customer Insights experience
  • Master's Degree in a related field (e.g. Master's in Marketing Research)
  • Experience working in a retail environment

Responsibilities

  • Owns development of learning plan to meet the needs of key business stakeholders on Lowe’s strategic initiatives, translating business needs into research plans, so that the customers is at the center of decision making.
  • Leads reporting & analysis of insights projects, with support from manager
  • Identifies the right research approach (including methodology and analysis plan) to answer the needs of the business, leveraging internal tools and external partners (research consultancies) to drive best in class research practices.
  • Creates in-depth analysis, customer-models and summarizes key insights from analytics. Presents recommendations, findings, and input for solving key challenges to leadership.
  • Proactively integrates multiple data sources / projects together into more strategic insights to inform business decisions, and highlight business opportunities.
  • Exhibits strong communication skills, with an ability to tell stories grounded in data with a bias towards impact & action.
  • Acts as primary day to day lead with suppliers to manage research projects and continually identify best-in-class and innovative research techniques.

FAQs

What is the primary responsibility of the Customer Insights Senior Analyst?

The primary responsibility is to develop high-impact insight-based recommendations that drive strategies for Lowe's business by communicating and developing consumer insights using various research sources.

What qualifications are required for this position?

A Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative, or a related field, along with 3-5 years of experience in market research and customer insights.

Is a Master's Degree preferred for this role?

Yes, a Master's Degree in a related field, such as a Master's in Marketing Research, is preferred.

What type of experience is beneficial for this role?

Experience working in a retail environment is considered beneficial for this position.

What skills are necessary for success in this role?

Strong communication skills, the ability to tell compelling stories grounded in data, and analytical expertise to create in-depth analysis and customer models are necessary for success.

What kind of data will the Senior Analyst work with?

The Senior Analyst will work with various data sources, including syndicated research, market share data, and primary quantitative and qualitative research.

Who does the Customer Insights Senior Analyst report to?

The Senior Analyst will lead insights projects with support from their manager.

What is the expected pay range for this position?

The pay range is $70,400.00 - $117,400.00 annually, with the starting rate varying based on factors like location, education, training, and experience.

Does Lowe's provide equal employment opportunities?

Yes, Lowe's is an equal opportunity employer and administers all personnel practices without regard to various protected categories.

How can I find more information about Lowe's benefit programs?

You can find more information regarding Lowe's benefit programs and eligibility by visiting https://talent.lowes.com/us/en/benefits.

Do it right for less. Start with Lowe's.

Retail & Consumer Goods
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.