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Sr Analyst-Digital Brand Advocate

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Mooresville

AI generated summary

  • You need a bachelor's in business or related field, 4-5 years in e-commerce/digital merchandising, vendor management experience, and skills in optimizing fulfillment for multi-channel retail.
  • You will analyze KPIs, improve online experiences, optimize product presentation, mentor peers, and enhance customer engagement through data-driven strategies and collaboration with teams.

Requirements

  • Required Qualifications:
  • Bachelors Degree in Business, marketing, finance, statistics or related field
  • 4 - 5 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management
  • Experience in vendor management systems, digital marketing, ecommerce, and merchandising
  • Proven experience with major consumer brands and how to support/ differentiate them in the digital space
  • Experience in optimizing flexible fulfillment models with a multi-channel retailer
  • Preferred Qualifications:
  • Masters Degree Business, marketing, finance, statistics or related field

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution
  • Analyze competitive data to provide SKU and pricing optimization recommendations
  • Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
  • Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
  • Serve as a mentor for less experienced Analysts

FAQs

What is the role of the Sr Analyst-Digital Brand Advocate?

The Sr Analyst-Digital Brand Advocate works with strategic suppliers and Online Merchants to optimize brand-focused online customer experiences on Lowes.com, improving online sales, traffic, and conversion through analysis and relationship building.

Where is this position located?

This position is based at our headquarters in Mooresville, North Carolina.

What are the primary responsibilities of the Sr Analyst-Digital Brand Advocate?

The primary responsibilities include analyzing key performance indicators, leveraging customer feedback to improve experiences, serving as the point of contact for online SKU issues, building presentations, providing reporting and insights, and mentoring less experienced analysts.

What qualifications are required for this role?

Required qualifications include a Bachelor's Degree in Business, Marketing, Finance, Statistics, or a related field, along with 4-5 years of experience in e-commerce, digital/retail merchandising, digital marketing, or vendor management.

Are there any preferred qualifications for candidates applying for this position?

Yes, a Master's Degree in Business, Marketing, Finance, Statistics, or a related field is preferred.

What types of benefits does Lowe's offer to employees?

Lowe's offers a variety of benefits, including a 401k with up to a 4.25% match, a discounted Employee Stock Purchase Plan, tuition-free education, 10-week maternity/parental leave, and a 10% associate discount.

What is the salary range for the Sr Analyst-Digital Brand Advocate position?

The pay range for this position is $70,400.00 - $117,400.00 annually, with starting pay varying based on factors such as position offered, location, education, training, and experience.

Is mentoring part of the responsibilities of this role?

Yes, the Sr Analyst-Digital Brand Advocate is expected to serve as a mentor for less experienced analysts.

Does this position require experience with major consumer brands?

Yes, proven experience with major consumer brands is required to support and differentiate them in the digital space.

How does Lowe's ensure an inclusive culture?

Lowe's is committed to creating an inclusive culture that supports employees by providing a collaborative environment and opportunities to explore curiosities while shaping the future of retail.

Do it right for less. Start with Lowe's.

Retail & Consumer Goods
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.