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SR ANALYST, MARKETING ANALYTICS

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Toronto

AI generated summary

  • You need a degree in Math/Statistics/Marketing/Business Intelligence, 4+ years in database marketing, 3+ years with SQL, Python, R, Tableau, plus familiarity with cloud platforms and big data tools.
  • You will analyze marketing data, create customer segments, support campaigns, enhance predictive models, conduct pre/post analyses, and respond to data requests to drive insights for consumer growth.

Requirements

  • Minimum Education
  • University degree in Mathematics/Statistics, Marketing, Business Intelligence or related field.
  • Minimum Years Of Work Experience
  • 4+ Years of experience in Database marketing and/or business intelligence role (preferably in a retail environment)
  • 3+ years of experience using tools such as SQL, Python, R, Tableau
  • Minimum Leadership Experience
  • Leadership experience an asset
  • Certifications
  • None
  • Other Requirements/Assets
  • Familiarity with any cloud platform
  • Familiarity with dashboarding tools such as Tableau or Looker
  • Familiarity with Big Data Architectures (tools and applications)

Responsibilities

  • Maintain and enhance consumer driven promotions, campaigns and events reporting.
  • Create customer segments for targeting purposes and reporting out on.
  • Support marketing initiatives through opportunity identification, campaign design, and data extraction using internal databases.
  • Provide insight into our customer base through deep dive analyses, value segmentation and basket analysis.
  • Enhance and maintain predictive models to identify opportunities for customer cross-sell.
  • Link analysis and results to business issue and/or analytic objective that will provide actionable strategic recommendations (where appropriate).
  • Execute pre/post campaign analysis.
  • Respond to ad hoc requests for analysis, data and information on a regular basis.
  • Support the Marketing analytics strategy to drive its alignment and execution with cross functional teams to deliver actionable customer insights for consumer acquisition and spend growth.
  • Responsible for sourcing, summarizing, and analyzing data from multiple data sources.

FAQs

What is the job title for this position?

The job title is Sr. Analyst, Marketing Analytics.

What are the main responsibilities of the Sr. Analyst, Marketing Analytics?

The main responsibilities include maintaining and enhancing reporting for consumer-driven promotions, creating customer segments, supporting marketing initiatives, providing deep dive analyses into customer base, enhancing predictive models, executing pre/post campaign analysis, and responding to ad hoc requests for analysis.

What educational qualifications are required for this position?

A university degree in Mathematics/Statistics, Marketing, Business Intelligence or a related field is required.

How many years of experience are needed for this role?

A minimum of 4+ years of experience in database marketing and/or business intelligence is required, along with 3+ years of experience using tools such as SQL, Python, R, and Tableau.

Are there opportunities for career development in this role?

Yes, the position offers opportunities for collaboration with cross-functional teams and the chance to provide actionable insights that drive business change.

What skills are essential for the Sr. Analyst, Marketing Analytics position?

Essential skills include strong experience in advanced analytical models, excellent business and marketing analysis skills, proficiency in visual analytics tools like Tableau, data blending tools like Alteryx, and strong communication skills.

Does this position require any travel?

Yes, there may be limited travel to store locations as needed.

Is there any leadership experience required for this job?

Leadership experience is an asset but not strictly required.

What type of team environment can the Sr. Analyst expect to work in?

The Sr. Analyst can expect to work in a collaborative team environment, requiring strong communication and teamwork skills.

Are there any specific tools or technologies that candidates should be familiar with?

Candidates should be familiar with cloud platforms, dashboarding tools such as Tableau or Looker, and Big Data architectures.

careers.homedepot.com

Retail & Consumer Goods
Industry
10,001+
Employees
1979
Founded Year

Mission & Purpose

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable, and experienced professionals. We operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada, and Mexico. All of our associates have one thing in mind — helping our customers build and improve their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.