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Sr. Client Account Manager, Full Funnel

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Pinterest

9d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • San Francisco

AI generated summary

  • You must have client account management experience, digital advertising expertise, consultative skills, full-funnel strategy execution, strong organizational and communication skills, and a relevant degree.
  • You will engage with stakeholders, manage campaign setups and optimizations, analyze performance, ensure client satisfaction, and contribute to training initiatives while driving business growth.

Requirements

  • Proven Experience in Client Account Management: Demonstrated ability to manage and grow strategic client accounts through tailored, data-driven strategies.
  • Expertise in Digital Advertising: In-depth knowledge of advertising practices with a strong technical foundation in media and measurement.
  • Client Consultative Skills: Proficiency in identifying business needs and overcoming client resistance with compelling, data-supported recommendations and effective communication.
  • Ability to Execute Full-Funnel Sales Strategies: Ability to develop comprehensive sales strategies across the funnel, from both top of funnel awareness to conversion and successfully drive adoption.
  • Organizational Skills: Ability to manage and prioritize campaign timelines congruently. (i.e. awareness campaign lifecycle, performance campaign lifecycle, weekly optimizations and pacing, client status calls including campaign kick-off, pin pack creation, campaign launch, mid-campaign check-in, recap reporting, etc.)
  • Strong Communication Skills: Proven experience in cultivating and maintaining productive relationships with clients and internal teams. Demonstrates excellent verbal and written communication skills, effectively challenging the status quo, questioning client directives constructively, and employing problem-solving abilities to drive impactful solutions.
  • Collaborative Team Player: Thrives in a dynamic and fast-paced environment, working efficiently to support peers and align with organizational goals.
  • Bachelor’s degree in a relevant field such as Business administration or sales management, or equivalent experience.

Responsibilities

  • Strategic Partnership Building:
  • Independently engage with key stakeholders across Media and Creative teams to cultivate and nurture strategic partnerships, aligning with their business objectives at all stages of the marketing funnel from brand awareness to performance.
  • Campaign Setup and QA:
  • Oversee the setup and quality assurance of performance campaigns, adhering to best practices across all releases.
  • Manage the delivery of creative assets, campaign optimizations, upselling, and all relevant documentation in preparation for campaign launch and post-campaign wrap-up.
  • Collaborate extensively with internal and external teams to ensure first-party data segments are correctly integrated into platforms before launch.
  • Comprehensive Campaign Management:
  • Independently engage with key stakeholders across Media and Creative teams to cultivate strategic partnerships, aligning with business objectives.
  • Oversee the planning, implementation, upselling, and ongoing optimization of advertising campaigns, ensuring seamless collaboration with internal teams and delivering tailored solutions through data-driven insights.
  • Optimize media campaigns daily, leveraging various technologies and buying platforms to enhance target audience segments cross-platform, while supporting audience data analysis throughout and post-campaign.
  • Reporting:
  • Deliver a daily tracker to monitor daily pacing and performance changes.
  • Provide weekly visibility to the performance of live campaigns via campaign-end reporting, ensuring transparency and alignment with client objectives.
  • Drive Business Growth:
  • Analyze partner goals and translate data-backed insights into actionable recommendations that drive growth. Leverage Pinterest's ad offerings to maximize ROI for partners through both branding and retargeting strategies.
  • Expert Guidance in Advertising Technology:
  • Develop a deep understanding of Pinterest's advertising products and best practices, advising clients on advanced targeting, bidding, creative, and measurement strategies to achieve comprehensive funnel success.
  • Ensure Client Satisfaction:
  • Deliver an exceptional client experience by facilitating communication and preparation, proactively resolving issues, and ensuring all campaigns are conducted professionally and efficiently.
  • Innovation and Thought Leadership:
  • Lead by example in simplifying complex processes into digestible strategies for clients, pitching new solutions confidently, and integrating continuous improvements in campaign strategies to meet dynamic market trends.
  • Organizational Contribution:
  • Play a vital role in developing company-wide initiatives such as training programs, and resources that empower account management success.

FAQs

What is the primary role of a Sr. Client Account Manager, Full Funnel at Pinterest?

The primary role involves driving business results for Pinterest’s strategic advertisers by managing and optimizing full-funnel marketing strategies, fostering client relationships, and ensuring exceptional campaign performance from awareness to conversion and retention.

Is this position eligible for relocation assistance?

No, this position is not eligible for relocation assistance.

What are the in-office requirements for this role?

The role requires in-office collaboration once per week, and the candidate must be within a commutable distance from the Chicago, IL, New York, NY, San Francisco, CA, or Los Angeles, CA office.

What type of experience is required for this position?

Candidates should have proven experience in client account management, particularly in managing and growing strategic client accounts through data-driven strategies.

Are there specific educational qualifications required for this role?

Yes, a Bachelor’s degree in a relevant field such as Business Administration or Sales Management, or equivalent experience is required.

What skills are essential for success in this position?

Essential skills include expertise in digital advertising, client consultative skills, the ability to execute full-funnel sales strategies, strong organizational and communication skills, and the ability to collaborate effectively in a team environment.

How does Pinterest support diversity and inclusion in the workplace?

Pinterest is an equal opportunity employer that makes employment decisions based on merit and aims to create an equitable, inclusive, and inspiring workplace for all employees.

What is the salary range for this position?

The salary range for this position is $87,584—$180,320 USD, depending on factors such as location, relevant prior experience, and skills.

What does the role entail regarding campaign management?

The role involves overseeing campaign setup, quality assurance, ongoing optimization, and reporting, as well as ensuring seamless collaboration with internal teams to deliver tailored solutions.

What opportunities for innovation and thought leadership does this role provide?

The role allows for leading by example, simplifying complex processes into digestible strategies for clients, pitching new solutions, and integrating continuous improvements in campaign strategies to meet dynamic market trends.

Bring everyone the inspiration to create a life they love.

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Pinterest's mission is to bring everyone the inspiration to create a life they love. It’s the biggest dataset of ideas ever assembled, with over 200 billion recipes, home hacks, style inspiration and other ideas to try. More than 430 million people around the world use Pinterest to dream about, plan and prepare for things they want to do in life.