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Sr. Digital Marketing Performance Analyst (I, II)

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • $105K - $135K
  • Los Angeles
    Remote
  • Quick Apply

AI generated summary

  • You need 5+ years of data analytical experience, 3+ years in digital marketing. Strong communication, Excel skills, and a hunger for optimization are a must. BS/BA in related field preferred.
  • You will analyze performance metrics, manage marketing campaigns, develop strategies, and mentor junior analysts to drive growth and optimize business outcomes.

Requirements

  • 5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
  • Performance marketing / direct response advertising experience required
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts and figures into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Responsibilities

  • Analytics:
  • Allocation of time: 40%
  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed
  • Operations & Execution:
  • Allocation of time: 40%
  • Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
  • Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as internal and external source expert for accounts & business unit(s) managed
  • Strategy & Innovation:
  • Allocation of time: 10%
  • Produce and present executive reports that provide recommendations to drive high-level decision-making
  • Lead projects and pitch ideas for products/processes that enhance operational effectiveness
  • Develop project and product roadmaps that support the growth of business units owned
  • Remain current on professional and industry developments directly impacting area of responsibility
  • Leadership & Team Development:
  • Allocation of time: 10%
  • Play a key a role in mentoring and guiding the professional development of junior-level analysts
  • Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
  • Develop training protocol and onboard new hires to be operationally effective within three months
  • Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
  • Demonstrate ability to maximize mentee performance and contribution to the team
  • Manage and maintain strong relationships with media vendors

FAQs

What level of experience is required for this Sr. Digital Marketing Performance Analyst position?

5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns.

Performance marketing at the intersection of data and technology. Connecting shoppers with retailers for over 20 years.

Technology
Industry
201-500
Employees
1996
Founded Year

Mission & Purpose

Connexity is a company that specialises in e-commerce and online marketing solutions. They offer a platform that connects retailers, brands, and consumers, facilitating targeted advertising and product recommendations. Their ultimate mission is to help retailers and brands optimise their online presence and drive sales by providing data-driven marketing solutions and audience insights. Connexity's purpose is to enhance the online shopping experience for consumers by delivering relevant product recommendations and personalised advertising that aligns with their interests and preferences. They aim to be a trusted partner for retailers, empowering them to reach their target audience effectively and efficiently, while also improving the overall online shopping experience for consumers by delivering relevant and tailored content.