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Sr. Digital Marketing Performance Analyst II (Management Opportunity)

  • Job
    Full-time
    Senior Level
  • Marketing
  • $110K - $135K
  • Los Angeles
    Remote
  • Quick Apply

AI generated summary

  • You need 6+ years in data analytics, 4+ years managing paid digital campaigns, and a desire to lead a team. Direct response experience, strong analytical skills, communication, team collaboration, and Excel proficiency are a must. SQL, Perl, Python knowledge is a plus.
  • You will analyze and report on business metrics, manage marketing campaigns, lead strategy projects, and mentor junior analysts for growth and success.

Requirements

  • 6+ years of experience in a data analytical role
  • 4+ years of experience managing paid digital marketing campaigns
  • 1+ year(s) of managerial experience; preferred or strong desire to manage and build a team
  • Performance marketing / direct response experience required
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts and figures into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • Knowledge of SQL, Perl, Python a plus

Responsibilities

  • Analytics:
  • Allocation of time: 35%
  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed
  • Operations & Execution:
  • Allocation of time: 40%
  • Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer
  • acquisition on paid traffic channels) and demand (performance management of strategic retailers)
  • Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as internal and external source expert for accounts & business unit(s) managed
  • Strategy & Innovation:
  • Allocation of time: 15%
  • Produce and present executive reports that provide recommendations to drive high-level decision-making
  • Lead projects and pitch ideas for products/processes that enhance operational effectiveness
  • Develop project and product roadmaps that support the growth of business units owned
  • Remain current on professional and industry developments directly impacting area of responsibility
  • Leadership & Team Development:
  • Allocation of time: 15%
  • Play a key a role in managing and guiding the professional development of junior-level analysts
  • Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
  • Develop training protocol and onboard new hires to be operationally effective within three months
  • Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
  • Demonstrate ability to maximize mentee performance and contribution to the team
  • Manage and maintain strong relationships with internal teams and external partners

FAQs

What are the primary responsibilities of a Senior Digital Marketing Analyst II in this position?

The primary responsibilities include analytics, operations and execution, strategy and innovation, as well as leadership and team development.

What are the key requirements for this position?

The key requirements include 6+ years of experience in a data analytical role, 4+ years of experience managing paid digital marketing campaigns, 1+ year(s) of managerial experience, performance marketing/direct response experience, and a degree in business, economics, mathematics, computer science, or statistics.

What benefits are offered with this position?

Benefits include health care plans (medical, dental, vision), retirement plan (401k matching), life insurance, paid leave benefits, learning and development program, flexible work schedules, free food and snacks, wellness resources, and equity.

Performance marketing at the intersection of data and technology. Connecting shoppers with retailers for over 20 years.

Technology
Industry
201-500
Employees
1996
Founded Year

Mission & Purpose

Connexity is a company that specialises in e-commerce and online marketing solutions. They offer a platform that connects retailers, brands, and consumers, facilitating targeted advertising and product recommendations. Their ultimate mission is to help retailers and brands optimise their online presence and drive sales by providing data-driven marketing solutions and audience insights. Connexity's purpose is to enhance the online shopping experience for consumers by delivering relevant product recommendations and personalised advertising that aligns with their interests and preferences. They aim to be a trusted partner for retailers, empowering them to reach their target audience effectively and efficiently, while also improving the overall online shopping experience for consumers by delivering relevant and tailored content.