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Sr. Director, US Marketing

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KEEN

29d ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • $160K - $180K
  • Portland

Requirements

  • A bachelor’s degree in marketing or a business-related field is required.
  • Ten (10) years of experience in Marketing or Digital Marketing is required. Footwear experience preferred.
  • Proven strategic skills and extensive knowledge of how online media and mobile channels work together to create experiences that drive greater brand awareness, consumer engagement and conversion.
  • Ability to build and manage comprehensive marketing budgets.
  • Expert level knowledge of consumer buying behavior throughout the marketing funnel.
  • Excellent written, verbal, and presentation communication skills with an ability to communicate at all levels of the organization.
  • Passionate about the digital media space and translating that into increased engagement and sales.
  • Strong vendor and project management and influencing skills.
  • Thrives in a lean, fast-paced environment
  • Thinks strategically and executes tactically.
  • Travel Required
  • Up to 30% of work time will involve travel

Responsibilities

  • Builds and drives comprehensive marketing strategy and implementation for the US Region.
  • As a key contributor on the US Leadership Team, helps set strategy and leads the execution of the marketing strategy to create sustained, accelerated, profitable growth for the US Region, with focus on driving sell through.
  • Creates and implements seasonal Go-To-Market plans in the US Region to elevate key product launches and drive sell-in and sell-through. Leads and partners with Globally marketing, channel managers and cross-functional teams (including creative department and external agencies) to execute on these plans.
  • Creates and manages US marketing strategies and programs to build brand awareness and drive traffic to KEEN online DTC and all other wholesale channels. Partners with and manages external Earned and Paid media agencies to align partners to key business goals and objectives. Works with external Paid Media agencies to design digital, full funnel strategies to meet total brand and business KPIs.
  • Establishes analytical processes and produces cost-effective engagement and traffic driving programs via owned and third-party platforms. Reports monthly brand insights and campaign analysis, including overall brand and division sell-through to senior leadership teams.
  • Briefs in key brand and product campaigns to creative team(s). Oversees US creative across the full funnel strategy by channel to ensure on-brand, contextually accurate, and consistent messaging across all executable platforms for each campaign.
  • Owns and creates US Region marketing budget based on past product or campaign performance, channel manager insights, yearly revenue and KPI targets, and the competitive landscape. Ensures budget supports USA wholesale, marketplace and KEEN online growth targets. Responsible for ongoing budget adherence, updates, and adjustments as learnings and KPI’s are analyzed.
  • Investigates new marketing concepts, communication platforms, and cutting-edge programs to stay abreast of the market. Provides guidance to internal teams on how to incorporate appropriate trends into the overall marketing strategy.
  • Oversees US marketing team. Administers performance reviews, coaching, and training. Participates in setting the annual goals for the department and ensures that team members understand their level of influence and contribution to those goals.

FAQs

What are the primary responsibilities of the Sr. Director, US Marketing role?

The primary responsibilities include creating and executing US marketing strategies to drive sell through of KEEN products in all business channels, serving as the voice for the fan and the brand through all channels and consumer touch-points, and leading a cross functional team to engage, foster, and retain customers to increase the lifetime value of the fanbase.

What skills and qualifications are required for the Sr. Director, US Marketing position?

The ideal candidate should possess a Bachelor's degree in Marketing or related field, have at least 7-10 years of marketing experience, demonstrated success in developing and executing marketing strategies, strong leadership and team management skills, and a deep understanding of the outdoor and footwear industry.

How does the Sr. Director, US Marketing role contribute to the overall success of the KEEN brand?

The Sr. Director, US Marketing plays a crucial role in driving sell through of KEEN products in all business channels, engaging and retaining customers to increase the lifetime value of the fanbase, and serving as the voice for the fan and the brand through all channels and touch-points. By executing effective marketing strategies, this role helps to strengthen the brand's presence and drive growth in the US market.

Driven by a passion for life outside, KEEN is a values driven footwear brand from Portland, Oregon.

Fashion & Arts
Industry
201-500
Employees
2003
Founded Year

Mission & Purpose

KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activating communities and individuals to protect and preserve the places where we work and play. We passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Looking ahead, our vision is to be the most trusted outdoor footwear and lifestyle brand in the world.