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Sr. Email & Web Content Operations Specialist/Lead

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Axos Bank

Yesterday

  • Job
    Full-time
    Senior Level
  • Marketing
  • $95K - $115K
  • San Diego
  • Quick Apply

AI generated summary

  • You need 5+ years of email and web content experience, a deep understanding of marketing automation tools, and knowledge of CRM systems and SQL. Must be detail-oriented, creative, and have a Bachelor’s degree in a relevant field. Additional certifications and coding skills are a plus.
  • You will execute email campaigns, manage web content, build automation workflows, integrate data, optimize campaigns, analyze reports, and collaborate with teams.

Requirements

  • Mandatory Technical Requirements:
  • 5+ years of experience creating email templates and landing pages, with the ability to build emails from scratch.
  • 5+ years of experience managing automated marketing campaigns using cloud technology (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, Pardot).
  • 4+ years of experience managing web content and/or Content Management Systems
  • Experience with or knowledge of AMPScript and SQL is highly desired.
  • Experience with Headless CMS a big plus
  • Required Key Knowledge, Skills, and Experience:
  • Strong experience with email creation and management platforms
  • Hands-on experience/ knowledge of Salesforce Marketing Cloud, but open to other systems like Marketo, Eloqua, Pardot.
  • Excellent eye for email design and UX that engages, nurtures, and converts subscribers.
  • Proven experience using email testing, rendering, and deliverability tools such as Validity Everest, Litmus, etc.
  • Proven success in developing and executing email marketing strategies that drive engagement and conversion.
  • Knowledge of email marketing best practices and analytics, including email deliverability.
  • Understanding of the end-to-end experience of emails and forms/landing pages from creation to deployment.
  • Knowledge of Marketing Automation concepts such as Lead Management, scoring, Demand Generation, Personalization, and Lifecycle/Growth Marketing is a plus.
  • Knowledge of CRM/Salesforce (Sales Cloud, Service Cloud) is a big plus, as well as basic SQL skills.
  • Self-motivated, detail-oriented, organized, with a desire for complete ownership of projects.
  • Flexible, can-do attitude, excelling in a highly dynamic environment.
  • Creative problem-solver with a passion for email marketing and design
  • Education Requirements:
  • Bachelor’s Degree in Marketing, Design, Digital Marketing, Computer Science, or a related field, or equivalent experience.
  • Desired Experiences:
  • Certifications in Salesforce Marketing Cloud or other marketing automation platforms.
  • Experience in coding HTML with the ability to build emails and landing pages from scratch.
  • Experience in Headless CMS (such as Contentful) and/or other composable marketing technologies.

Responsibilities

  • Email Campaign Execution: Design, and execute engaging email campaigns ensuring high-quality and responsive email templates.
  • Web Content Configuration and Maintenance: Configure and maintain web content.
  • Marketing Automation: Build and manage marketing automation workflows (journeys) that include email, SMS, and push notifications, ensuring seamless execution and integration with other systems.
  • Integration & Data Management: collaborate with tech teams in terms of data feeds and integrations with Salesforce, Contentful and other systems
  • Best Practices and Optimization: Serve as the Subject Matter Expert for email marketing best practices, deliverability, and optimization techniques. Conduct A/B tests and analyze results to optimize future campaigns.
  • Reporting and Analytics: Produce email marketing reports and analytics, providing insights and recommendations to improve campaign performance.
  • Collaboration: Work closely with marketing and business unit teams to understand their email and web content requirements and technical specifications, ensuring alignment and effective execution.

FAQs

What are the required technical skills for this role?

The mandatory technical requirements for this role include experience creating email templates and landing pages, managing automated marketing campaigns using cloud technology, managing web content and/or Content Management Systems, knowledge of AMPScript and SQL, and experience with Headless CMS.

What key knowledge, skills, and experience are needed for this role?

Key knowledge, skills, and experience needed for this role include strong experience with email creation and management platforms, hands-on experience/knowledge of Salesforce Marketing Cloud or similar systems, email design and user experience expertise, familiarity with email testing and deliverability tools, proven success in developing and executing email marketing strategies, knowledge of email marketing best practices and analytics, understanding of marketing automation concepts, CRM/Salesforce knowledge, self-motivation, attention to detail, organization, and creativity.

What education requirements are needed for this role?

A Bachelor's Degree in Marketing, Design, Digital Marketing, Computer Science, or a related field, or equivalent experience is required for this role.

What desired experiences would be beneficial for this role?

Certifications in Salesforce Marketing Cloud or other marketing automation platforms, experience in coding HTML to build emails and landing pages from scratch, and experience with Headless CMS or other composable marketing technologies would be beneficial for this role.

Bank, borrow, invest & plan – manage your financial life with Axos. Our team is the secret to our success. Join us!

Finance
Industry
1001-5000
Employees
2000
Founded Year

Mission & Purpose

We empower consumers and businesses to easily manage their financial lives. Bank, borrow, invest & plan – do it all with Axos. Our exceptional team has been the secret to our success over the years. Our team members combine a strong sense of individual purpose with a commitment to the shared success of our business. In our entrepreneurial, data-driven culture, we reward team members based on their achievements. We emphasize independence, goal-setting, and personal accountability.