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Sr Lifecycle Marketing Associate

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • $70.9K - $80.8K
  • Quick Apply

AI generated summary

  • You must have strong coding skills in CSS, HTML, experience with marketing automation platforms, understanding of Email & Push best practices, analytical mindset, attention to detail, 2+ years of experience, know how to problem solve and communicate effectively.
  • You will build email templates, setup campaigns, collaborate with stakeholders, conduct A/B tests, report on performance, monitor list health, and optimize deliverability in a dynamic lifecycle marketing role.

Requirements

  • Well versed in CSS, HTML coding, ability to build dynamic, responsive templates and troubleshooting.
  • Proficient in marketing automation platforms (like Iterable, Salesforce, Oracle)
  • Understanding of the Email & Push best practices and overall industry landscape
  • Excellent analytical skills and a data-driven mindset for decision making. Report on campaign performance to provide insights and recommendations to stakeholders
  • Keen eye for details. This role will be responsible for sending campaigns to high volume audience so attention to detail is important
  • 2+ Years of relevant experience
  • Preferred:
  • Degree in marketing, business communications or a related field of equivalent experience
  • Ability to problem solve and think strategically to increase program efficiency
  • Strong communication skills to work seamlessly with both technical and non-technical audiences and the ability to summarize analytical results or technical issues to key stakeholders.

Responsibilities

  • Build custom and responsive email templates for consumer marketing initiatives
  • Primarily responsible for email campaign setup, audit and launch. This role will actively work on creating new or editing existing templates and will partner with our internal design team and external agency to optimize and build email templates
  • Effectively collaborate with stakeholders from Product, Design, Data and Engineering to build best in class lifecycle campaigns
  • Setup periodic A/B tests on the email platform to validate program optimization hypotheses. Roll out the winning creative/treatment accordingly.
  • Report on campaign performance to provide insights and recommendations to stakeholders
  • Monitor contact list health and deliverability numbers - ensure list hygiene by periodically going in and updating our segmentation rules. Collaborate with deliverability vendor to proactively monitor our sender reputation

FAQs

What are the primary responsibilities of a Sr Lifecycle Marketing Associate?

A Sr Lifecycle Marketing Associate is responsible for building custom and responsive email templates for consumer marketing initiatives, setting up and launching email campaigns, collaborating with cross-functional teams, conducting A/B tests, reporting on campaign performance, and monitoring contact list health and deliverability numbers.

What qualifications are necessary to be successful in this role?

To be successful as a Sr Lifecycle Marketing Associate, one should be well versed in CSS, HTML coding, proficient in marketing automation platforms, possess a strong understanding of Email & Push best practices, have excellent analytical skills, attention to detail, and at least 2 years of relevant experience. A degree in marketing or related field is preferred.

How important is collaboration in this role?

Collaboration is crucial in this role as the Sr Lifecycle Marketing Associate will need to work closely with stakeholders from Product, Design, Data, and Engineering teams to build best in class lifecycle campaigns. Strong communication skills are necessary to work seamlessly with both technical and non-technical audiences.

What are some preferred qualifications for this role?

Some preferred qualifications for a Sr Lifecycle Marketing Associate include problem-solving skills, strategic thinking to increase program efficiency, strong communication skills, and the ability to summarize analytical results or technical issues to key stakeholders. A degree in marketing, business communications, or equivalent experience is also preferred.

The platform to simplify car buying and selling

1001-5000
Employees

Mission & Purpose

Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.