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Sr Manager, Web Marketing

  • Job
    Senior Level
  • Software Engineering
  • $100K - $130K
  • Quick Apply

AI generated summary

  • You need 5+ years of PHP development experience, 3+ years managing teams and projects, deep knowledge of front- and back-end development, and experience with analytics tools and digital marketing strategies.
  • You will lead a global team of developers and designers, manage website analytics, implement new technologies, collaborate with other teams, and identify optimization opportunities for web marketing at Instructure.


  • 5+ years of PHP development experience
  • 3+ years of experience working with open-source enterprise content management platforms (Drupal, Joomla, etc.)
  • 3+ years experience managing a team of developers and designers
  • Strong knowledge in both front- and back-end, including component and theme development
  • Deep understanding of HTML, CSS, MYSQL, JavaScript, and jQuery
  • Experience with Google Analytics, GTM, and other analytics tools
  • Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively
  • An open and effective communicator across multiple levels of an organization—and the ability prioritize and set expectations as needed
  • Experience working across multiple levels, teams, and geographies in fast-paced and deadline-driven situations
  • Nice to haves:
  • Strong ability to effectively and professionally communicate across various levels of the organization (written and verbal) including engineering resources, features teams, creative designers, ecommerce counterparts, and senior management
  • Experience in leading high-performing web development teams, with a track record of delivery and quality
  • Hands-on experience with tools for project management (Asana), no-code (Zapier), ABM (6sense), CRO & personalization (Intellimize)
  • In-depth knowledge of web marketing strategies, including SEO, SEM, content marketing, social media, and email marketing
  • Demonstrated experience in data analysis and reporting, with the ability to translate insights into actionable strategies
  • Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with web systems
  • Proactive and results-driven mindset, with a track record of driving measurable business outcomes through website marketing
  • Extra credit if you have these traits:
  • Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf
  • Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions
  • Detail oriented: you understand conceptually a technical project, the questions to ask and how any project ties to overall strategy
  • Creative executer: you’re a thinker and problem solver who thrives in fast paced environment, prioritizes and oversees multiple projects at once, and has attention to detail and work well with cross functional teams


  • Own web development, managing sprints and leading a team of Drupal developers and UX/UI designers
  • Orchestrate a global team in Asana, managing workloads, workflows, and sprints
  • Lead website analytics, including analysis, insight generation, and reporting to stakeholders
  • Help evaluate and implement new website technologies to drive website performance forward
  • Collaborate with content, creative, and demand gen teams to produce and update website pages and experiences
  • Identify opportunities for optimization through personalization, AB testing, user experience improvements


What experience is required for the Sr Manager of Web Marketing position at Instructure?

The ideal candidate for the Sr Manager of Web Marketing position at Instructure should have 5+ years of PHP development experience, 3+ years of experience working with open-source enterprise content management platforms, and 3+ years of experience managing a team of developers and designers. They should also have a strong knowledge of front- and back-end development languages and tools, as well as experience with website analytics and project management.

What skills are preferred for the Sr Manager of Web Marketing position at Instructure?

Preferred skills for the Sr Manager of Web Marketing position at Instructure include effective communication across various levels of the organization, hands-on experience with project management tools, knowledge of web marketing strategies, proficiency in marketing automation platforms and tools, and a proactive and results-driven mindset.

What traits are considered a plus for candidates applying for the Sr Manager of Web Marketing position at Instructure?

Candidates applying for the Sr Manager of Web Marketing position at Instructure will benefit from having traits such as curiosity, data fluency, attention to detail, and creativity in execution. These traits will help them excel in a fast-paced environment, prioritize multiple projects, and collaborate effectively with cross-functional teams.

What benefits are offered to employees at Instructure?

Instructure offers competitive salary, equity, and 401k, as well as medical, dental, disability, and life insurance. Employees also have access to HSA programs, vision benefits, tuition reimbursement, paid time off, flexible work schedules, and a LifeStyle Spending Account.

Is Instructure an Equal Opportunity Employer?

Yes, Instructure is an Equal Opportunity Employer and believes in hiring the most awesome people and treating them right. The company values diversity and welcomes a variety of ideas and perspectives from its employees.

Founded Year

Mission & Purpose

Instructure is a technology company that develops innovative software solutions for educational institutions and businesses. Their primary product, Canvas, is a widely used learning management system (LMS) that facilitates online teaching, learning, and administrative functions. Instructure's ultimate mission is to enhance education through modern technology, making learning more accessible and effective for students and educators alike. Their purpose is to empower teachers, administrators, and learners by providing tools that streamline educational processes and improve learning outcomes.

Culture & Values

  • Openness

    We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how to make them better. Open minds open doors.

  • Relationships

    We're all about building meaningful relationships based on trust, respect, and mutual success, whether they're peer-peer, teacher-student, manager-employee, or company-customer. People come first.

  • Equality

    We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.

  • Ownership

    We're all accountable for excellence in our work and our actions, and we stand behind our products and services. Say. Do. Repeat.

  • Simplicity

    Our software makes lifelong learning easier. We strive for clarity and ease of use across the board, from product design to communication to customer experience. Simpler is smarter.