Logo of Huzzle

Sr. Marketing Manager, Food Beverage/Cosmetics & Personal Care

  • Job
    Full-time
    Expert Level
  • Marketing

AI generated summary

  • You must have expertise in B2B enterprise software marketing, strong leadership skills, exceptional communication abilities, and at least 10 years of experience. Autonomy, strategic thinking, and proven team management skills are essential.
  • You will lead a team to create and deploy marketing campaigns, develop content for multiple channels, collaborate with field teams, and generate leads in the Food & Beverage/Cosmetics & Personal Care industries at Centric Software.

Requirements

  • Vertical/solution expertise. B2B enterprise software marketing experience. You are an industry expert and understand ideation to production to compliance and selling.
  • Strategically minded, ability to execute, entrepreneurial in approach
  • Strong communication & writing skills
  • Autonomous, strong leadership skills, not afraid to also manage. Strong character with grit and determination.
  • Proven experience managing one or more team members
  • At least 10-years experience.

Responsibilities

  • Manage a growing team of talented individuals and contractors overseeing strategy, project management, copywriting, design, and video development.
  • Work in partnership with the Americas field team to develop the editorial calendar for the Americas for all segments. Utilizing relevant topics and innovative campaign concepts, produce content best suited for the audience taking into consideration industry, region, segment, persona and funnel stage.
  • Develop strategy and content for multiple channels including email, web, digital advertising, direct mail, social media, webinars and in-person events/trade shows.
  • Work closely with Centric’s Americas customers to develop news releases, reference materials, secure speaking sessions, and create presentations for field events.
  • Experiment with new marketing tools (ex: web-based apps) and research creative ideas and options for the region.
  • Ensure timely deployment of programs by managing stakeholders, budget, timelines and processes.
  • Test tactics and messaging in order to maximize event and campaign ROI. Track performance (conversions, reads, etc.) and webinar sign ups/show ups by topic etc. Incorporate key learnings into future plans and projects.
  • Provide strategy plans, metrics and reporting to management with the goal of meeting regional KPIs.
  • Business unit lead generation and brand awareness. Bonus will be based on lead generation KPIs and business generated from marketing activities. Role also works with our Customer Success Team to stay close to our 800+ customer base worldwide.

FAQs

What are the main responsibilities of the Sr. Marketing Manager in this role?

The Sr. Marketing Manager is responsible for managing a team, overseeing content strategy and creation, working with field marketing to develop editorial calendars, creating content for multiple channels, collaborating with customers for news releases and presentations, testing tactics and messaging, providing strategy plans and metrics to management, and generating leads and brand awareness.

What qualifications are required for this position?

The ideal candidate should have B2B enterprise software marketing experience, be strategically minded with strong execution skills, possess excellent communication and writing abilities, be autonomous and possess leadership skills, have at least 10 years of experience, and be able to manage a team effectively.

What benefits and opportunities does this position offer?

The position offers competitive salary and benefits, a multifaceted job with a high degree of responsibility and opportunities for growth, the flexibility to work remotely with a dedicated team, and varied and challenging work to enhance technical skillset.

Can the Sr. Marketing Manager be based anywhere in North America?

Yes, the position is 100% remote and can be based anywhere in North America.

#1 PLM, Planning, Pricing and Inventory, Market Intelligence, Visual Boards for consumer goods businesses.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Centric Software provides product lifecycle management (PLM), planning, pricing, and market intelligence solutions for businesses. Their platform helps companies streamline product design, development, sourcing, and pricing to maximise margins, reduce inventory, and increase efficiency. Centric Software's ultimate mission is to empower brands and retailers to drive go-to-market innovation and value creation through collaboration and sustainable practices. Their purpose is to transform the end-to-end process from concept to replenishment, enabling teams to bring consumer-centric products to market effectively.