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Sr. Marketing Specialist II

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Shutterfly

Sep 12

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Chicago

Requirements

  • 5+ years of email and push marketing experience
  • Solid grasp of creative brief and creative execution best practices for email and push marketing.
  • Ability to manage multiple projects at once and meet deadlines, with attention to detail.
  • Ability to manage expectations and proactively find solutions to unexpected issues.
  • Ability to collaborate with people in a virtual environment and different time zones.
  • Experience in customer segmentation strategies.
  • Strong analytical skills and data interpretation capabilities.
  • Excels in verbal, written and interpersonal communication skills – particularly when collaborating with cross-functional teams.
  • Proficient with Excel, PowerPoint, and Word.
  • Understanding of major ESP capabilities e.g. Responsys, Salesforce, Adobe, etc. a plus.
  • Push marketing experience and tools a plus
  • Experience with project management tools such as Workfront, Clarizen, Aprimo, Base Camp, etc. preferred.

Responsibilities

  • Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.
  • Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions and test strategies align with campaign strategies and objectives.
  • Partner with a variety of work partners to ensure projects are executed successfully.
  • Propose and plan a variety of tests, ensuring they meet expectations and will deliver clean test results.
  • Work with an in-house design team to ensure creative delivers on brief requirements, will drive engagement, is right for the audience, and aligns with channel best practices.
  • Collaborate with work partners in multiple time zones to build and deploy email and push campaigns.
  • Attend and participate in weekly meetings with cross-functional work partners and be able to speak to email and push campaign strategy.
  • Ability to access post-campaign metrics, understand drivers of performance, derive insights, and provide recommendations for future campaigns.

FAQs

What is the primary focus of the Sr. Marketing Specialist II role?

The primary focus of the Sr. Marketing Specialist II role is to drive revenue by supporting the execution and measurement of CRM campaigns, including batch emails, lifecycle emails, and push campaigns for the Snapfish brand.

What are the key responsibilities of this position?

Key responsibilities include leading campaign execution from kickoff to deployment, writing creative briefs, collaborating with various teams, proposing and planning tests, working with the design team on creative execution, attending meetings, and analyzing post-campaign metrics.

What qualifications are required for this role?

The position requires 5+ years of email and push marketing experience, strong analytical skills, project management experience, the ability to collaborate in a virtual environment, and proficiency in Excel, PowerPoint, and Word.

Is experience with specific marketing tools required?

While not mandatory, experience with major ESP capabilities (e.g., Responsys, Salesforce, Adobe) and project management tools (e.g., Workfront, Clarizen, Aprimo, Base Camp) is a plus.

What are the goals of the Sr. Marketing Specialist II role?

The goals include differentiating customer journeys with omnichannel messaging, improving batch content personalization and campaign efficiency, and increasing data collaboration and insights sharing across teams.

Is there a specific focus on diversity and inclusion in this position?

Yes, Shutterfly emphasizes a diverse and inclusive workforce and welcomes all applicants, regardless of various characteristics, in alignment with their values of embracing differences.

Are there opportunities for growth or advancement within this role?

The role involves developing new programs and advancing personalization efforts, which may provide opportunities for growth and advancement within the marketing team.

What is the importance of collaboration in this position?

Collaboration is crucial as the role requires working with cross-functional teams, including analytics and design teams, to ensure successful campaign execution and to drive optimization efforts.

How does this role contribute to Snapfish's overall mission?

This role contributes to Snapfish’s mission by enhancing how customers archive and share their photos, through effective and engaging marketing campaigns that encourage creativity and memory-making.

How can I apply for this position?

Interested applicants can submit their applications on an ongoing basis until the position is filled, as indicated in the job description.

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Shutterfly

We make life's experiences unforgettable!

Retail & Consumer Goods
Industry
10,001+
Employees
1999
Founded Year

Mission & Purpose

Shutterfly is an online platform that provides personalized photo products and services, helping people transform their memories into lasting keepsakes. The company allows customers to create custom photo books, cards, gifts, home décor, and more, using their own photos and designs. Shutterfly's mission is to inspire people to share life's joy by making it easy to preserve, enjoy, and share their favorite moments. The purpose is to empower creativity and connection through personalised products that celebrate life's special moments.