Sr Mgr Commercial Strategy

Bayer

19d ago

Applications are closed

Job
Full-time
Senior Level
Sales & Business Development
Marketing
United States
Remote

Requirements

Required Qualifications:
Knowledge equivalent to BS/BA degree (MBA desirable);
Fit to Win competencies:
Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans & aligns, drives stakeholder engagement, effectively manages suppliers.
Fit to Win skills:
Financial acumen: Excellent financial management skills to critically assess strategic goals and cost investments versus results; ability to streamline operational processes. Experience in a basic understanding of brand P&Ls, ROI, and budget management.
Understand the customer and the marketplace: Exceptional knowledge of retailer landscape and how to impact the total market. Understand the impact of individual decisions to Bayer’s total business and relevant long term implications. Prior direct selling leadership experience with a top national retailer and commercial strategy or sales operations experience required.
Communication/ active listening: Excellent written and oral communication skills.
Negotiation skills: Proven experience in influence management. Proven ability to develop win-win solutions to complex situations. Superior problem solving skills.
Tech/digital savvy: Robust analytical capabilities across a variety of data sources and platforms with ability to translate into action-minded recommendations. Advanced computer literacy skill required, specifically MS Excel and PowerPoint.
Preferred Qualifications:
Knowledge equivalent to BS/BA degree (MBA desirable) plus 8 years of progressive sales experience in the consumer package goods industry or equivalent combination of education and/or experience. 2 years of Headquarter Trade Marketing Experience Preferred; 2 years of Field Sales Experience Preferred. Must have sales experience handling a top account.

Responsibilities

The primary responsibilities of this role, Sr Mgr Commercial Strategy, are to:
Oversees the development of the annual Strategic Account Plans for their designated brand pod, driving Bayer brand business goals in line with Customer Requirements while leveraging all data sources including consumer/shopper insights and syndicated data. The account plan includes promotional, pricing, distribution, and shelving strategies and tactics;
Assists in key sales with the customer;
Serves as the voice of Sales and Customer with Marketing providing Sales perspective and POV and proactively champions/influences sales aspects of key initiatives such as:
4 P’s (promotional, placement, product/ assortment, pricing)
Timing
Trade activation needs
Customer response
Competitive Intelligence
Oversees the development of new item launch strategy and sales communications, including:
Launch distribution goals
Promotional strategies and tactics
Shelving objectives
Shopper strategies and tactics
Pricing objectives
New Item Launch materials
Presenting the new item to the sales organization and Customers;
Acts as an organizational advocate to enhance understanding and potential application of shopper engagement, while driving ongoing analysis, research, and evaluation to evolve trade strategies;
Leads communication and sharing of best practice learning to Field Sales and Brand Management;
Oversees and supports the business planning process for assigned business units; ensures information provided is accurate, on-time, clear, actionable and meets sales and retailer requirements;
Serves as the internal voice of the customer sales teams and leads/addresses any national or retailer specific strategic opportunities or issues with appropriate cross-functional stakeholders including, but not limited to, marketing, finance, operations/supply and demand planning, project management, I&D. Serves as liaison with Bayer;
Research in scoping and fielding shopper research.

FAQs

What is the main responsibility of the Sr Mgr Commercial Strategy?

The main responsibility of the Sr Mgr Commercial Strategy is to develop the Strategic Account Plans for their designated brand, incorporating Brand Objectives and Strategies, and Shopper Insights to achieve the brand’s budgeted sales and profit goals.

What qualifications are required for this position?

The required qualifications include a BS/BA degree (MBA desirable), extensive sales experience in the consumer packaged goods industry, and proficiency in financial management and customer understanding.

Is prior experience needed for this role?

Yes, a minimum of 8 years of progressive sales experience in the consumer packaged goods industry is preferred, along with specific experience in handling a top account.

Are there opportunities for advancement within Bayer?

Bayer promotes a culture of learning and career growth, offering employees the opportunity to build varied and meaningful careers within the organization.

What skills are essential for success in this position?

Essential skills include financial acumen, exceptional communication and negotiation skills, the ability to understand the customer and marketplace, tech/digital savvy, and the capability to collaborate effectively across teams.

What type of compensation can candidates expect?

Candidates can expect a salary between $143,438.45 and $215,157.67, with additional compensation potentially including a bonus or commission, depending on market data, skills, and experience.

Where is the job located?

The position is residence-based in the United States, allowing for remote work in a hybrid format.

What benefits does Bayer offer its employees?

Bayer offers a competitive compensation package including health care, vision, dental, retirement plans, paid time off (PTO), and sick leave.

Is Bayer an equal opportunity employer?

Yes, Bayer is an Equal Opportunity Employer and is committed to diversity and inclusion in the workplace.

How can individuals with disabilities request accommodations during the application process?

Individuals with disabilities can request reasonable accommodations using the provided contact information during the application process.

Bayer

Science for a better life

Science & Healthcare

Industry

10,001+

Employees

1863

Founded Year

Mission & Purpose

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power. Our products help address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources. In line with our mission “Bayer: Science For A Better Life,” we aim to improve people’s quality of life by preventing, alleviating or curing diseases. We also help provide an adequate supply of high-quality food, feed and renewable plant-based raw materials. For these endeavors, we focus on developing and successfully commercializing innovative products and solutions based on scientific knowledge.