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Sr Mgr of Agency & Video Sales

  • Job
    Senior Level
  • Media & Journalism
  • Toronto

AI generated summary

  • You must have leadership experience, a passion for inclusion, TV and digital ad sales knowledge, analytics expertise, customer focus, strategic thinking, excellent communication skills, and the ability to build strong relationships and drive results.
  • You will lead and inspire sales teams, drive revenue growth through strategic customer planning, collaborate with internal teams, monitor sales targets, and communicate effectively with stakeholders in a fast-paced environment.


  • People management and leadership.
  • Passion for driving inclusion.
  • Experience in both TV and Digital advertising sales.
  • Demonstrates a solid understanding and command in the application of advanced products/solutions and how they drive business outcomes for media campaigns.
  • Experience with analytics and working with large datasets with ability to derive and present valuable insights.
  • Customer first approach and experience in customer development.
  • Strategy, Planning & Forecasting – experience with customer base forecasting and new product adoption.
  • Sales Operations & Marketing – working with cross-functional teams that are focussed on customer experience or customer support.
  • Proven ability to lead, grow and develop a team of professionals.
  • Required experience in managing business-to-business and client relationships.
  • Strategic thinker with a deep understanding of business drivers, sales process, and KPIs.
  • Experience working in Sales Leadership or Sales Operations.
  • Experience working with senior leadership team and cross-functional support units.
  • Dynamic presentation skills and organizational strengths.
  • Ability to analyze results and develop insights that lead to actionable recommendations.
  • Proven analytical, sales reporting evaluation and problem-solving skills.
  • Strong communications (written & oral) and interpersonal skills.
  • Strong time management capabilities, with the ability to perform multiple tasks and objectives.
  • Strong sense of initiative and a self-starter who can work equally well in groups or on their own.
  • Results oriented, flexible and willing to work in a multi-task and dynamic work environment.
  • Comfort with ambiguity.
  • Strong attention to detail.
  • Ability to build strong relationships across business groups and various key stakeholders.
  • Advanced skills in Excel and PowerPoint.


  • Talent Development & People Leadership:
  • Lead, develop and inspire sales teams to create and achieve both professional and personal goals that align with the Rogers values and contribute to the overall growth of the RSM organization.
  • Conduct mid year and annual employee performance reviews.
  • Foster and promote an inclusive and diverse work environment for employees.
  • Coach and mentor account executives/sales associates.
  • Sales Planning and Execution:
  • Provide leadership to sales teams by identifying customers across industry verticals and geographies that best qualify for renewal, retention, upsell and cross-sell programs by way of account planning and customer management through Salesorce.
  • Provide support and strategic insight for the annual Corporate deal renewal and negotiations
  • Lead quarterly business reviews for agency/customer base business.
  • Track and monitor the progress of agency/client commitments and propose course correcting measures as required to execute and deliver against business objectives.
  • Through the use of data & analytics, better understand and support customer needs, drive value improvement, and increase multi-platform and Video adoption across existing lines of business
  • Develop and maintain knowledge of customer, competitor, and market trends. Stays up-to-date with industry best practices and standards through events, seminars, industry publications and newsletters- Communicating the information to the sales teams to maximize sales opportunities and promote growth and development.
  • Conduct internal reviews on sales strategies and weigh them against results in order to identify areas of improvement & growth and subsequently relay this information to senior sales management for consideration and approval.
  • Collaboration and Communication:
  • Work cross-functionally with Advanced Advertising Solutions, Sports, Elevate and other platform experts to create effective customer programs and deliver revenue targets across RSM platforms.
  • Interface with Sales Leadership and provide weekly reporting/forecasting through Anaplan and Salesforce.
  • Monitor and improve sales targets, deal and business revenues and strategies, summarizing and presenting action plans, incorporating feedback and learnings from sales results and analytics.
  • Manage and establish relationships with external stakeholders to develop and support sales strategies to drive growth across customer base.
  • You will also be required to perform other duties delegated by the Director of Agency & RSM Sales and the Vice President of Sales relative to our people and our business.


What are the key responsibilities of a Sr. Mgr of Agency & Video Sales at Rogers Sports & Media?

The key responsibilities include managing all sales operations, overseeing activities of the sales team, growing and managing corporate agency commitments, delivering annual revenue targets, talent development, sales planning and execution, collaboration, communication, and more.

What skills and experience are required for a Sr. Mgr of Agency & Video Sales position?

Required skills and experience include people management and leadership, TV and digital advertising sales experience, customer development experience, strategic thinking, analytical skills, strong communication skills, sales reporting evaluation, relationship-building skills, Excel and PowerPoint proficiency, and more.

What growth and development opportunities are available for employees in this role?

Employees in this role have access to growth opportunities through the My Path self-driven career development program, priority in applying to internal roles of interest through Rogers First, wellness programs such as the Homewood employee & family assistance program, and opportunities for volunteering and charitable contributions.

What benefits and perks are offered to employees in this position?

Employees in this position receive a competitive salary and annual bonus, health and dental benefits, pension plans, RRSP, TFSA, stock matching programs, discounts on Rogers services and Blue Jays tickets, paid time off for volunteering, and company matching contributions to charities supported by employees.

How does Rogers Sports & Media support diversity and inclusion within the organization?

Rogers Sports & Media is committed to diversity and inclusion with employee resource groups supporting equity-deserving groups including People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities, and Women. The organization values diversity and believes that every voice matters.


Mission & Purpose

It’s the everyday connections that bring us closer to what matters. When you want to send a glowing work email to your team, congratulating them on a big win. When you need to take that last-minute conference call from the airport. Rogers is with you all the way.