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Sr. Product Manager, MarTech CEP

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  • Job
    Full-time
    Senior Level
  • Product
  • $140K - $160K
  • New York City

Requirements

  • Bachelor’s Degree.
  • 5+ years of experience in onboarding, integrating and scaling MarTech tools.
  • In-depth experience with CEP platforms, e.g., Braze, Iterable.
  • Experience with data architecture and customer data modeling.
  • Well-versed in the requirements of the data ecosystem, CRM, lead generation, and marketing automation.
  • Expert in product implementation and integration, inclusive of limitations.
  • Experience with BI tools and SQL
  • Understanding of SDK implementations and server-to-server integrations.
  • Well-versed in the requirements of CRM, lead generation, and marketing automation
  • Knowledge of data governance regulations is a plus.
  • Organized with an acute attention to detail and focus on delivering excellence.
  • Flexibility and an ability to work in a fast-paced, deadline-driven environment.
  • Self-starter who can work independently, is proactive, resourceful, and possesses excellent follow-through.
  • Exceptional interpersonal, communication, analytical, and project management skills required.

Responsibilities

  • Subject matter expert and lead strategist for CEP implementations across Global Streaming products
  • Own long-range planning and apply vision to local proposition planning and prioritization.
  • Point of contact for our CEP vendors, leading weekly meetings and fielding any questions as necessary.
  • Contribute to the overall MarTech roadmap, working in partnership with key stakeholders at local and global level to launch new functionalities and feature enhancements, aligned to product OKRs.
  • Drive of SDK updates, including maintenance and product enhancements, in partnership with product and tech teams.
  • Regular check-ins with local MarTech teams, fielding any questions related to proprietary functionality.
  • Development assistance for operational processes related to new feature releases.
  • Bug resolution and mitigation for any platform functionalities experiencing difficulties.
  • Collaboration on platform enhancement requests, assisting in the prioritization of requests with the respective vendor.
  • Partnering with key stakeholders to identify and document asks.
  • Collaborating with internal teams to provide guidance on data flows and architecture.

FAQs

What is the primary focus of the Senior Product Manager, CEP, MarTech role?

The primary focus of this role is to own and be the expert on Customer Engagement Platform (CEP) MarTech for the Global Streaming platform, working at the intersection of product, marketing, data, and technology.

What experience and skills are required for this role?

The ideal candidate for this role should be well-versed in CRM, lead generation, and marketing automation, have expertise in product implementation and integration, understand the functionality of CEPs (such as Braze, Iterable, etc.), be able to connect CEP capabilities to marketing use cases, and have experience partnering with cross-functional teams to deliver MarTech product roadmap.

How important is cross-functional collaboration for this role?

Cross-functional collaboration is crucial for this role, as it requires someone who is a consummate team player and can work effectively with teams across product, marketing, data, and technology.

What are some of the key responsibilities of the Senior Product Manager, CEP, MarTech?

Some key responsibilities include owning and being the expert on CEP MarTech for the Global Streaming platform, understanding marketing use cases for CEPs, automating marketing operations, and partnering with cross-functional teams to deliver MarTech product roadmap.

What type of technological acumen is required for this role?

This role requires someone with both strategic and technological acumen, as they will need to understand the functionality of CEPs, connect CEP capabilities to marketing use cases, and partner with technology teams for product implementation and integration.

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Entertainment & Media
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Mission & Purpose

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.