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Sr US Marketing Manager

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KEEN

26d ago

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • $109K - $120K
  • Portland

Requirements

  • A bachelor’s degree in marketing or related field is required.
  • A minimum of seven years’ experience in digital/general marketing is required.
  • Proven strategic skills and unique knowledge of how media and channels work together to create experiences that drive greater brand awareness, consumer engagement and conversion
  • Excellent written, verbal, and presentation communication skills with an ability to communicate at all levels of the organization.
  • Documented experience creating and executing GTM marketing strategies
  • Passionate about marketing and consumer insights and translating buzz into increased engagement and sales
  • Vendor and project management skills
  • Thrives in a lean, fast-paced environment
  • Thinks strategically and executes tactically
  • Travel Required
  • Up to 10% of work time will involve travel

Responsibilities

  • Acts independently to determine methods and procedures on new or special assignments. May supervise the activities of others from a project or program perspective.
  • Develops and drives global marketing strategies and programs that drive awareness, traffic, and engage customers. Manages the overarching media, publicity, and events strategies from concept to completion. Develops and drives global media strategy with an emphasis on setting short- and long-term goals, metrics, audiences, and key tactics, etc.
  • Establishes analytical processes and produces cost-effective brand engagement and traffic driving programs that increases holistic growth. Provides brand, customer and product insights through reporting of all channels, including social media, public relations, wholesale and website analytics along with sales trends.
  • Monitors, plans, and directs analytics/research to track key performance indicators, gather information and compile statistics pertinent to planning and execution of digital campaigns.
  • Establishes and implements digital media best practices.
  • Oversees the Go-To-Market Calendar by aligning key dates and timelines across key internal teams.
  • Manages the creative development process with internal and external departments.
  • Drives project plans and schedules to ensure timely delivery and manages production processes to ensure campaign materials align with overall strategy and are on time and within budget
  • Investigates new marketing concepts, communication platforms, and cutting-edge programs. Keeps abreast of trends in marketing. Builds Go-To-Market playbooks for internal teams on how to incorporate appropriate trends, insights and activations into the overall strategy.

FAQs

What are the main responsibilities of the Sr US Marketing Manager?

The main responsibilities include designing, developing, and executing Go-To-Market strategies, serving as the voice for the customer and brand through all consumer touchpoints, and achieving business objectives through creative and effective ways.

What skills and expertise are required for this role?

The Sr US Marketing Manager should possess broad expertise or unique knowledge in marketing, have strong strategic thinking skills, and be able to develop and execute impactful marketing strategies.

How does the Sr US Marketing Manager contribute to the growth of the brand and product sales?

The Sr US Marketing Manager plays a key role in designing and implementing Go-To-Market strategies and playbooks to grow the brand, increase product sales, and reach business objectives by focusing on customer needs and brand messaging.

What is the importance of being the voice for the customer and the brand through all consumer touchpoints?

By being the voice for the customer and the brand, the Sr US Marketing Manager ensures that all marketing efforts are aligned with customer preferences and brand identity, resulting in stronger connections with consumers and increased brand loyalty.

How does the Sr US Marketing Manager measure the success of their marketing strategies?

The Sr US Marketing Manager measures the success of their marketing strategies by tracking key performance indicators such as sales growth, brand awareness, customer engagement, and overall business objectives achieved.

Driven by a passion for life outside, KEEN is a values driven footwear brand from Portland, Oregon.

Fashion & Arts
Industry
201-500
Employees
2003
Founded Year

Mission & Purpose

KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activating communities and individuals to protect and preserve the places where we work and play. We passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Looking ahead, our vision is to be the most trusted outdoor footwear and lifestyle brand in the world.