FAQs
What qualifications are required for the Strategic Campaigns Manager position?
Candidates should have experience using data and metrics to drive improvements, proficiency in Excel or Tableau, and experience building and optimizing multiple marketing campaigns. Additionally, experience managing cross-functional teams and audience segmentation is required.
What are the key responsibilities of this role?
The key responsibilities include managing and leading the Strategic Activations team, overseeing the intake process for marketing requests, developing and executing marketing plans, monitoring campaign performance, and building relationships with key stakeholders.
Is experience in digital marketing necessary for this position?
Yes, experience in digital marketing and content production timelines is essential for effectively managing the marketing campaigns.
What tools or software should candidates be familiar with?
Candidates should be familiar with project management tools, as well as data manipulation tools like Excel or Tableau for data analysis and reporting.
Will this role involve collaboration with other teams?
Yes, this role requires effective collaboration with cross-functional teams, including Content & Design, Channel, and Business teams, as well as coordination with the US team for best practices.
Is there an opportunity for growth in this role?
Yes, the position offers opportunities for growth as the candidate will spearhead the expansion of the Strategic Activations program to additional product categories and marketplaces.
Does the role involve managing campaign budgets?
Yes, the role includes assisting in managing campaign budgets and optimizing marketing spend across various categories.
What is the focus of the marketing initiatives for this position?
The focus is on driving customer engagement and sales by planning and executing high-impact marketing initiatives across various channels and product categories.
Is there a requirement for multi-territory campaign management experience?
Yes, candidates should have experience in multi-territory campaign management to handle diverse market needs effectively.
How does Amazon value diversity and inclusion in its hiring process?
Amazon is committed to a diverse and inclusive workplace and makes recruiting decisions based on experience and skills, valuing candidates' passion and unique backgrounds.